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Lake Placid 1932

Lake Placid 1932The Brand

Emblem

It represents a ski jumper in the foreground. In the background, a map of the United States with Lake Placid indicated. Artist: Witold Gordon.

1932w

Poster

The silhouette of a ski jumper stands out in front of a map of the United States which indicates the location of Lake Placid. This image was also used for the emblem of the Games. More than 16,000 copies were printed in English, French and German. Some 15,000 of them were distributed abroad (mainly in Europe) with the help of the American Express Company, Thomas Cook & Son, the National Olympic Committees, sports federations, railway and steamship companies and also travel agencies.

Lake_Placid_1932_poster
(IOC)
Lake Placid
1932

Discover the Games

The Brand

A visual identity is developed for each edition of the Olympic Games.

Brand

Brand

The Medals

Beginning as an olive wreath, medal designs have evolved over the years.

Medals

Medals