The name of the mascot is "Snowman" in English.
Schneemandl wore a red Tyrolean hat typical of the region that hosted the Winter Games for the second time.
Schneemandl turned out to be a commercial success. In addition to the t-shirts, soft toys and the other items it inspired, individuals in large costume versions became "living mascots" at promotional events.
There are objects with Schneemandl holding a hockey stick or wearing skis and boots. This practice of representing the mascot in various poses and practicing multiple sports has become customary.