Olympic Winter Games Innsbruck 1976
Innsbruck 1976The Mascot
(IOC)
Name
Schneemandl
The name of the mascot is "Snowman" in English.
Description
Schneemandl wore a red Tyrolean hat typical of the region that hosted the Winter Games for the second time.
Creator
Walter Pötsch
Did You Know?
Schneemandl turned out to be a commercial success. In addition to the t-shirts, soft toys and the other items it inspired, individuals in large costume versions became "living mascots" at promotional events.
There are objects with Schneemandl holding a hockey stick or wearing skis and boots. This practice of representing the mascot in various poses and practicing multiple sports has become customary.
(IOC)
1976
Discover the Games
The Brand
A visual identity is developed for each edition of the Olympic Games.Brand
The Medals
Beginning as an olive wreath, medal designs have evolved over the years.Medals
The Mascot
An original image, it must give concrete form to the Olympic spirit.Mascot
The Torch
An iconic part of any Olympic Games, each host offers their unique version.Torch