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Innsbruck 1976

Innsbruck 1976The Mascot

Innsbruck_1976_mascots
(IOC)

Name

Schneemandl

The name of the mascot is "Snowman" in English.

Description

Schneemandl wore a red Tyrolean hat typical of the region that hosted the Winter Games for the second time.

Creator

Walter Pötsch

Did You Know?

Schneemandl turned out to be a commercial success. In addition to the t-shirts, soft toys and the other items it inspired, individuals in large costume versions became "living mascots" at promotional events.

There are objects with Schneemandl holding a hockey stick or wearing skis and boots. This practice of representing the mascot in various poses and practicing multiple sports has become customary.

Innsbruck_1976_mascot
(IOC)
Innsbruck
1976

Discover the Games

The Brand

A visual identity is developed for each edition of the Olympic Games.

Brand

Brand

The Medals

Beginning as an olive wreath, medal designs have evolved over the years.

Medals

Medals

The Mascot

An original image, it must give concrete form to the Olympic spirit.

Mascot

Mascot

The Torch

An iconic part of any Olympic Games, each host offers their unique version.

Torch

Torch