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Helsinki 1952

Helsinki 1952The Brand

Emblem

It was composed of the tower of the stadium with the Olympic rings at the top. It was worn as a badge by the dignitaries and VIP guests at the Games.

1952

Poster

It was the Paavo Nurmi poster created for the 1940 Games, which were never held because of the Second World War. It was just updated with the dates and the lines around the countries, drawn in red on a globe in the background. 82,000 large format copies were made in nine languages and 33,000 small format copies in 20 languages.

Helsinki_1952_poster
(IOC)

Coins

Helsinki_1952_coins
(IOC)
Helsinki
1952

Discover the Games

The Brand

A visual identity is developed for each edition of the Olympic Games.

Brand

Brand

The Medals

Beginning as an olive wreath, medal designs have evolved over the years.

Medals

Medals

The Torch

An iconic part of any Olympic Games, each host offers their unique version.

Torch

Torch