Helsinki 1952The Brand

Emblem

It was composed of the tower of the stadium with the Olympic rings at the top. It was worn as a badge by the dignitaries and VIP guests at the Games.

Poster

It was the Paavo Nurmi poster created for the 1940 Games, which were never held because of the Second World War. It was just updated with the dates and the lines around the countries, drawn in red on a globe in the background. 82,000 large format copies were made in nine languages and 33,000 small format copies in 20 languages.

Coins