Calgary 1988

Calgary 1988The Mascot



Hidy and Howdy

The mascots' names represent the Calgary region's hospitality. Thus “Hidy” is an extension of “hi”, and “Howdy” is short for “how do you do”, a typical western American greeting. These names were chosen by a citizens' jury following a contest organised by Calgary Zoo that attracted almost 7,000 entries.


Hidy and Howdy are polar bears, symbolic of the Arctic regions located in the north of the American continent. They wear Western-style hats and outfits.


Sheila Scott, Great Scott Productions

Did You Know?

A study group made up of representatives of the department stores in Calgary worked on the choice of mascot. The brown bear was considered, as it was the most popular cuddly toy animal, but it had already been used as a mascot for the Moscow 1980 Olympic Games. Finally, it was the polar bear who won: it illustrates the cold season and is active in winter as it does not hibernate.

Howdy and his sister, Hidy, were the first mascot couple.


Discover the Games

The Brand

A visual identity is developed for each edition of the Olympic Games.

The Medals

Beginning as an olive wreath, medal designs have evolved over the years.

The Mascot

An original image, it must give concrete form to the Olympic spirit.

The Torch

An iconic part of any Olympic Games, each host offers their unique version.