It was created purely by chance—an artist, Johannes Boehland, started by designing an emblem containing the five Olympic rings with a superimposed eagle and the Brandenburg Gate, one of the symbols of the city. However, the President of the Games Organising Committee, Dr Lewald, was not satisfied with this composition and took the initiative to open the bottom part of the emblem, which turned the design into a bell.
Although it was purely by chance that it was created, the symbolism of this figure was immediately recognised. On the side of the bell is the inscription “Ich rufe die Jugend der Welt!” (I call the youth of the world). The artist, Johannes Boehland, was commissioned to continue designing the emblem on this theme. The definitive emblem was thus composed of the Olympic bell on which can be found the Olympic rings with the German eagle superimposed. As well as the Olympic rings, flame and oath, the bell became one of the strong and omnipresent symbols of the Berlin Games.
A competition was held for the design of the poster, but none of the entries were satisfactory. The publicity committee commissioned different artists and finally chose the project of Mr Würbel that became the official poster. It features the Quadriga from the Brandenburg Gate, a landmark of the city of Berlin. In the background is the figure of a wreathed victor, his arm raised in the Olympic salute, symbolising Olympic sport. 243,000 copies were made in 19 languages, and it was distributed in 34 countries.