Beijing 2008The Brand

Emblem

The official emblem of Beijing 2008 entitled "Chinese Seal-Dancing Beijing" cleverly combines the Chinese seal and the art of calligraphy with sporting features, transforming the elements into a human figure running forward and embracing triumph. The figure resembles the Chinese character "Jing", which stands for the name of the host city and represents a particularly significant Chinese style. The artwork embodies four messages: Chinese culture, the color of red China, Beijing welcomes friends from all over the world, to challenge the extreme and achieve perfection and promote the Olympic motto of "Citius, Altius, Fortius” (Faster, Higher, Stronger).

Poster