The base of the torch mark logo, made of the five Rings and the number 100, resembles a classical Greek column and recognizes the centennial of the Games. The torch mark's flames gradually evolve into a perfect star symbolizing each athlete's pursuit of excellence. The gold colour in this logo represents gold medals. The green represents laurel branches worn by winners in ancient times, as well as Atlanta's reputation as the City of Trees.
The International Olympic Committee (IOC) President, Juan Antonio Samaranch, chose this image drawn by an artist from "The Look of the Games", Primo Angeli, as the official poster for the 1996 Olympic Games. "The Look of the Games" was established by the Creation Department to ensure the best quality in the design and production of all visible materials for the Atlanta Games.