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Athens 2004

Athens 2004The Brand

Emblem

The 2004 Olympic Games emblem is a wreath made from an olive tree branch, or kotinos. The emblem is a reference to the ancient Olympic Games, where the kotinos was the official award of Olympic champions. In addition, the olive was the sacred tree of Athens. The colours of the emblem symbolise the shades of white and blue found in the Greek countryside.

Athens 2004

Poster

Athens_2004_poster

Athens 2004: A Patrimonial Look

"Welcome home”: this was the slogan of the Athens 2004 Games as, indeed, the Games returned to their country of birth 108 years after the first Games of the modern era were held in Athens in 1896.

Learn more on the virtual exhibition of the Olympic Museum.

Athens
2004

Discover the Games

The Brand

A visual identity is developed for each edition of the Olympic Games.

Brand

Brand

The Medals

Beginning as an olive wreath, medal designs have evolved over the years.

Medals

Medals

The Mascot

An original image, it must give concrete form to the Olympic spirit.

Mascot

Mascot

The Torch

An iconic part of any Olympic Games, each host offers their unique version.

Torch

Torch