Athens 2004The Brand

Emblem

The 2004 Olympic Games emblem is a wreath made from an olive tree branch, or kotinos. The emblem is a reference to the ancient Olympic Games, where the kotinos was the official award of Olympic champions. In addition, the olive was the sacred tree of Athens. The colours of the emblem symbolise the shades of white and blue found in the Greek countryside.

Poster

Athens 2004: A Patrimonial Look

"Welcome home”: this was the slogan of the Athens 2004 Games as, indeed, the Games returned to their country of birth 108 years after the first Games of the modern era were held in Athens in 1896.

Learn more on the virtual exhibition of the Olympic Museum.