Coca-Cola & Mengniu

Through their joint TOP agreement, Cola-Cola and Mengniu help create memorable experiences for spectators and fans around the world

Exclusive category: Non-alcoholic beverages

The joint TOP agreement will run through all editions of the Olympic Games and Olympic Winter Games until 2032.

The joint TOP agreement also includes marketing rights for the International Paralympic Committee (IPC) and the Paralympic Games through the IOC-IPC long-term collaboration agreement, as well as for the Youth Olympic Games.

The Coca-Cola Company

The Coca-Cola Company is the longest-standing partner of the Olympic Movement, having supported every edition of the Olympic Games since 1928. Coca-Cola has also been a proud partner of the Olympic Torch Relay for more than two decades, and was a founding member of The Olympic Partner (TOP) Programme. Its renewed partnership until at least 2032 extends the Company’s association with the Olympic Movement to a historic 104-year relationship.

As well as refreshing Olympic athletes, officials and spectators with its diverse portfolio of beverages, Coca-Cola helps build public excitement ahead of each edition of the Games through its global marketing campaigns, and entertains fans on site in the host cities with its interactive activations and showcases.

Coca-Cola also proudly supports Olympic athletes through sponsorships, investment in youth sports programming and national Olympic teams. Coca-Cola Pin Trading Centres are also a fun tradition for fans attending the Games, helping to start new or build existing collections.

Enhancing the sustainability of the Olympic Games and the Olympic Movement is a key goal of Olympic Agenda 2020, and Coca-Cola has also demonstrated its commitment to the environment with a number of initiatives.

Learn more at www.coca-colacompany.com and follow on X, Instagram, Facebook and LinkedIn.

Mengniu

Mengniu is the first Chinese fast-moving consumer goods company to become a Worldwide Olympic Partner. The joint TOP partnership supports Mengniu’s ambitious international growth plans, with the company aiming to become one of the top dairy producers in the world by 2025.

Jeffrey Lu, CEO and Executive Director of Mengniu, said: “Membership of the TOP Programme will act as a catalyst for Mengniu to grow around the world. This is a vital step in our international strategy, and we are honoured to have the opportunity to build the positive reputation of Chinese food and beverage brands among consumers globally. As a Worldwide TOP Partner, we look forward to using the unrivalled platform of the Olympic Games to promote health and joy to Olympians and fans alike.”

Learn more about Mengniu at www.mengniu.com.cn and www.mengniuir.com 

Press release regarding the announcement of the first ever joint TOP Partnership here.