Coca-Cola & Mengniu

Through their joint TOP agreement, Coca-Cola and Mengniu help create memorable experiences for spectators and fans around the world

Exclusive category: Non-alcoholic beverages

The joint TOP agreement will run through all editions of the Olympic Games and Olympic Winter Games until 2032.

The joint TOP agreement also includes marketing rights for the International Paralympic Committee (IPC) and the Paralympic Games through the IOC-IPC long-term collaboration agreement, as well as for the Youth Olympic Games.

The Coca-Cola Company

The Coca-Cola Company is the longest-standing partner of the Olympic Movement, having supported every edition of the Olympic Games since 1928. Coca-Cola has also been a proud partner of the Olympic Torch Relay for more than two decades, and was a founding member of The Olympic Partner (TOP) Programme. Its renewed partnership until at least 2032 extends the Company’s association with the Olympic Movement to a historic 104-year relationship.

As well as refreshing Olympic athletes, officials and spectators with its diverse portfolio of beverages, Coca-Cola helps build public excitement ahead of each edition of the Games through its global marketing campaigns, and entertains fans on site in the host cities with its interactive activations and showcases.

Coca-Cola also proudly supports Olympic athletes through sponsorships, investment in youth sports programming and national Olympic teams. Coca-Cola Pin Trading Centres are also a fun tradition for fans attending the Games, helping to start new or build existing collections.

Enhancing the sustainability of the Olympic Games and the Olympic Movement is a key goal of Olympic Agenda 2020, and Coca-Cola has also demonstrated its commitment to the environment with a number of initiatives.

Learn more at www.coca-colacompany.com and follow on Instagram, Facebook and LinkedIn.

Mengniu

Through its Worldwide Olympic Partnership, Mengniu is championing health and sustainability on the global stage, bringing high-quality dairy products to fans and athletes around the world.

Exclusive category: Non-alcoholic beverages and dairy

We are honoured to have the opportunity to build the positive reputation of Chinese FMCG brands among consumers globally. As a Worldwide TOP Partner, we look forward to using the unrivalled platform of the Olympic Games to promote health and joy to Olympians and fans alike.

Gao FeiCEO, Mengniu

Mengniu became a Worldwide Olympic Partner in 2019 as part of the first-ever Joint TOP Partnership – a historic milestone that also marked the first time a Chinese fast-moving consumer goods company had joined the TOP Programme.

The company sees its Olympic partnership as a way to support international growth, in line with its brand ethos of “born to excel”. Mengniu’s mission is to provide “nutrition for every life”, with a broad portfolio that includes milk, yoghurt, cheese, ice cream and infant formula. Its brands – including Milk Deluxe, Just Yoghurt, Shiny Meadow and Bellamy’s Organic – are available in more than 10 countries across Asia, Oceania and North America.

Mengniu operates 45 production facilities in China and overseas, including in Australia, Indonesia and New Zealand, and works with over 1,000 farms to ensure a stable supply of high-quality milk.

Sustainability is a central focus of Mengniu’s operations. Its “GREEN” strategy – covering governance, social responsibility, carbon reduction, ecosystem collaboration and inclusive nutrition – guides the company’s efforts to reduce emissions, promote sustainable agriculture and expand access to healthy food.