Tokyo 2020 ticket designs unveiled

15 Jan 2020
IOC News Tokyo 2020

Tokyo 2020 has unveiled the designs of the tickets for the Olympic Games Tokyo 2020. Each ticket features a sports pictogram that corresponds to the specific discipline, a venue pictogram and the Tokyo 2020 Games emblem, and is colour-coded according to the venue and the city hosting the ticketed event.

Tokyo 2020

A total of 59 Olympic ticket designs for all competition events were unveiled. Delivery of the tickets will start in May.

The design is based on the Look of the Games, the visual identity of the Olympic Games Tokyo 2020. It is inspired by the three types of rectangular shapes that form the Tokyo 2020 emblems and the Japanese technique known as kasane no irome, a colour scheme used in the creation of fabrics for kimonos during the Heian Period (794-1185). Having been traditionally used in the design of costumes for celebratory occasions, this colour scheme reflects the overlapping natural colours representative of each of Japan’s four seasons.

The designs of the tickets use four traditional Japanese colours:

- Kurenai (red) - since ancient times, red has been used often during celebratory occasions and is a symbolic colour of Japan.

- Ai (blue) - widely familiar to the people of Japan and globally known as a colour representing Japan. The colour of the Tokyo 2020 emblems is also categorised as ai.

- Fuji (purple) - this is the colour of the Japanese wisteria, which has been regarded as a beautiful Japanese flower since ancient times.

- Matsuba (green) - this is a pine-needle green colour that is often used for celebratory occasions.

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“We are very proud of the design of the Tokyo 2020 tickets, embodying as it does Japanese traditions and skills, and we hope they will please both Japanese and international spectators at the Tokyo 2020 Games. These tickets will not just be the door-opener to the venues for them; they will also become memorabilia that they will cherish long after the Games come to an end,” said Tokyo 2020 Spokesperson Masa Takaya.

The tickets also include the official Tokyo 2020 sports pictograms, designed to subtly communicate the characteristics and athleticism of each sport, and artistically highlight the dynamism of athletes. Olympic Games sports pictograms were first introduced at the Olympic Games Tokyo 1964, which arose from a need to communicate visually to an increasingly international group of athletes and spectators. Since then, pictograms have been created for every edition of the Games.

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