IOC launches #StrongerTogether campaign that celebrates Olympic heroes and delivers a message of hope and solidarity on Olympic Day
The International Olympic Committee (IOC) today launches “Stronger Together”, a global Olympic campaign that celebrates athletes by showcasing their journey to the Olympic Games Tokyo 2020, and how they kept moving even when the world around them stopped. The story celebrates their strength, resilience and determination to bring hope, unity and inspiration to people around the world.
Timed to launch ahead of Olympic Day (23 June), the story features world-renowned athletes, including past and present Olympians Usain Bolt, Naomi Osaka, Andre De Grasse, Yusra Mardini and Nyjah Houston. Tony Hawk is also present, representing the skateboarding community as they enter their first-ever Games.
It focuses on a people-centric message of Stronger Together, emphasising the IOC’s message of solidarity and the belief that the world moves forward only when it moves together, and the irresistible power of the Olympic Games to unite people, communities and societies across the globe.
The #StrongerTogether campaign has been designed to unite people around the world while building excitement for the upcoming Olympic Games Tokyo 2020.
Online fan engagement
On 23 June, a number of activities will take place on the IOC’s digital platforms to celebrate Olympic Day. People around the world will be able to connect, chat and get inspired by some of the world’s best athletes, including through a dedicated Olympic Day yoga session with Christy Prior, live chats with Usain Bolt and Japanese surfer Kanoa Igarashi, plus workout sessions and a Q&A with tennis star Venus Williams, to name just a few of the activities. These will focus on both physical and mental strength, and will include workouts as well as advice on mindfulness and well-being.
Olympic Day around the world
Some 110 National Olympic Committees (NOCs) around the world are also planning to encourage people to get active on Olympic Day. In-person activities, being held where the situation permits, include Olympic Day runs, outdoor games for families, introductions to new sports, meetings with Olympians and workshops on the Olympic values. Digital initiatives, such as virtual Olympic challenges, online workouts, virtual live chats with Olympians, online quizzes and webinars on the Olympic values, will also be organised by NOCs.
Olympic Virtual Series
The finals of the first-ever Olympic Virtual Series, the Olympic-licensed event for physical and non-physical virtual sports, will be broadcast live on olympics.com on 23 June.
Virtual sports fans can choose if they want to watch the Main Olympic Live Broadcast or specific disciplines. The sports featured are: baseball, cycling, rowing, sailing and motor sport.
“Lausanne Capitale Olympique” run
On 23 June, the “Lausanne Capitale Olympique” run, organised by the City of Lausanne (Switzerland), where the IOC is headquartered, will be held digitally for the first time.
The organisers have devised a route of around 7km along the shores of Lake Geneva to discover some iconic places linked to Olympism and sport in Lausanne. Along the route, various personalities will provide comments and encouragement, including the IOC President, who will launch the run. You can take part here.
IOC President Bach: “Let’s celebrate the precious Olympic spirit”
“In this extraordinary Olympic year, celebrating Olympic Day is even more special than usual,” said the IOC President, Thomas Bach. “On this Olympic Day, when the entire world has been facing the same struggles and fears because of the global coronavirus pandemic for far too long, the power of sport to bring hope and optimism takes on an even greater significance. Solidarity, hope and optimism – this is what the power of sport is all about. This is why on this Olympic Day, let us stand together to celebrate the precious Olympic spirit,” he continued.
Olympic Day celebrates the revival of the Olympic Games
The idea of celebrating an Olympic Day was adopted at the 42nd IOC Session in St Moritz in January 1948. The chosen date celebrates the founding of the IOC at the Sorbonne, Paris, on 23 June 1894, where Pierre de Coubertin revived the Olympic Games.
The first Olympic Day was celebrated that same year on 23 June 1948 and, 30 years later, in the 1978 edition of the Olympic Charter, the IOC recommended that all NOCs organise an Olympic Day to promote the Olympic Movement.
Over the last 20 years, Olympic Day has been associated with Olympic Day runs all over the world. First launched in 1987, the runs were about encouraging all NOCs to celebrate Olympic Day and promote the practice of mass sport.
More information about Olympic Day can be found here.
The International Olympic Committee is a not-for-profit, civil, non-governmental, international organisation made up of volunteers which is committed to building a better world through sport. It redistributes more than 90 per cent of its income to the wider sporting movement, which means that every day the equivalent of USD 3.4 million goes to help athletes and sports organisations at all levels around the world.
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