James Pearce
Entry in the IOC
2025
Position
Chief Communications Advisor to the IOC President
Biography
A former broadcast journalist, James Pearce joined the IOC in 2025 as Chief Communications Advisor to the IOC President, Kirsty Coventry.
He spent two decades as a BBC broadcaster, specialising in sports news, and was the BBC’s Olympics Correspondent for London 2012, reporting on the whole journey of those Games – all the way from the formulation of the London bid at the start of the century through to 2012.
He set up his own communications consultancy in 2013, working with International Federations and National Olympic Committees, in addition to clients in the corporate sector.
Pearce has a degree in politics from the University of Exeter.