Team USA leads the style stakes according to Forbes magazine, but check out the outfits of Sweden, China and Kazakhstan.
Team USA and Team Canada will be wearing the most stylish uniforms at Beijing 2022, according to Forbes magazine.
Designer Ralph Lauren has continued his longstanding relationship with the USA with reality TV star, businesswoman Kim Kardashian and graffit artist Eric Haze also collaborating.
Sweden, China and Kazakhstan also feature as teams who will be making a fashion statement at the Olympic Winter Games.
The uniforms were designed by Lauren, Nike and Skyscape with a commitment to sustainability including polyester recycled from plastic bottles and combine fashion with functionality.
Iconic designer Lauren first outfitted Team USA at the 2008 Olympic Games which were also held in Beijing.
He has produced the clothing for the Opening and Closing Ceremony and among the unisex wardrobe are anoraks and puffer jackets with checkered fleece print.
Kardashian has supplied the loungewear and underwear through her label SKIMS while Haze contributed to the ski team uniforms.
Canada have collaborated with leisurewear brand Lululemon to be among the leading lights in China.
They are donning monochrome uniforms in alternate all-red and all-off-white collections which are water-resistant using anti-microbial synthetic textiles.
A combination of functional and innovative they have zips which allow the wearer to adjust length and can even transform into backpacks.
Zasport - the team's official supplier since 2017 - has released a collection that incorporates the country's heritage.
It also includes outlines of iconic landmarks while alluding to Chinese culture with the use of the colour Qing, an azure hue associated with health and harmony.
Almida de Val och Oskar Eriksson inledde mixed dubbelturneringen i curling med en förlust 5-9 mot Storbritannien. https://t.co/15R5WsydHq. Foto: William Lucas – @ANOC @willlucass / @inovafoto#sweolympic #svenskcurling #beijing2020 pic.twitter.com/wf3KpJodwo— Swedish Olympic Team (@SWEOlympic) February 2, 2022
The Swedish team are donning outfits that Uniqlo’s chief designer Masahiko Furuta says was based on a philosophy of “less is more”.
The outfits are innovative yet practical, focusing on perspiration and body temperature control.
„Es ist eine riesengroße Ehre. Vor vier Jahren bin ich in der zweiten Reihe gelaufen und das war schon Gänsehaut pur. Die Fahne tragen zu dürfen, ist ein Ritterschlag, gigantisch, phänomenal.“— Team Deutschland (@TeamD) February 3, 2022
Francesco Friedrich 🥇🥇#TeamD #WirfuerD #Beijing2022 pic.twitter.com/VqluuYN6ch
Forbes casts a quizzical eye at the Adidas uniform the German team will be wearing.
Asymetrical colour blocking incorporates the national flag colours of black, red and gold.
This design was appraised a little less favourably.
Incorporating Chinese hues and their cultural essence into the uniforms for the Olympic and Paralympic Winter Games Beijing 2022 is crucial to He Yang, designer of this edition's official gear. #Beijing2022https://t.co/e6Do1NrZMn pic.twitter.com/e67KPb8Atq— Beijing Review (@BeijingReview) February 3, 2022
Tim Yip returned once more to design the Champion Dragon Clothes of the host nation.
Yip won the Academy Award for Best Art Direction and Costume Design for his work on ‘Crouching Tiger, Hidden Dragon’ in 2000.
The uniforms are manufactured by ANTA and come in three collections: Lucky Snow and Cloud, Great Landscape and Flying Snow in Tang Dynasty.
Innovations include self-heating underwear and Forbes says: “This is a masterclass in employing fashion for complex social and cultural messaging.”
He has produced corporate wear for Gazprom and Russian Railways and this is very fashion forward.
Blue and white colours of the collection represent ice and snow while black symbolizes luck.
Forbes states: “This was fashion diplomacy at its best”
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