Four female Olympic champions have banded together to launch a new media venture they hope will help amplify the voice of women around sport.
Four-time basketball champion Sue Bird; Chloe Kim, the youngest female Olympic snowboarding gold medallist; Simone Manuel, the first Black American woman to win a swimming gold medal; and London 2012 football champion Alex Morgan have announced the launch of TOGETHXR, the newest outfit among a range of athlete-led outlets. Tribune.
Speaking last month during the SheBelieves Cup, which the U.S. Women's National Soccer Team (USWNT) won for the fourth time, Morgan said: "This is going to be something that really breaks barriers, something that creates a community and a platform from female athletes for female athletes that has never been done before."
The new outlet has attracted praise from female sports pioneer Billie Jean King; Bird's partner and Morgan's USWNT teammate Megan Rapinoe; and others.
Writing in their launch statement, the four champions said: "Legacy isn't just about wins or losses; medals or trophies or wrings.
"Legacy is about what you give back and who you lift up. It's about the world you create for the next generation.
"We want to be champions for every young woman who dares to dream."
Bird said the aim of the site was not intended to be about promoting the four co-founders.
In quotes reported by the New York Times, Bird said that TOGETHXR "is less about me, it’s less about Alex, it’s less about Chloe, it’s less about Simone (...) it's about the next generation."
To that end, the athletes are hoping to reach girls and young women with a range of topics – "the crossover between lifestyle, culture, (and) sport," as the four athletes described it on social media.
"There has never been a place for women that exist like this," they added.