Athletes, celebrities, artists: check out the LA28 logo creators!

Allyson Felix, Alex Morgan, Adam Rippon and Chloe Kim are among a list of ambassadors bringing their "individual interpretations" of Los Angeles ahead of the 2028 Olympic Games.

By Rory Jiwani

The logo for LA 2028 was unveiled on Tuesday (1 September) and, with it, a list of 26 "creators" who will represent the city and the Games.

Fourteen of these are athletes including no fewer than six Olympic champions headed by nine-time athletics medallist Allyson Felix who played an important role in Los Angeles' candidature.

Along with fellow creators and Rio 2016 victors Simone Manuel and Alex Morgan, she hopes to compete at the postponed Tokyo 2020 Games.

Gabby Douglas, Michael Johnson and snowboard star Chloe Kim are the other gold medallists in the list along with bronze medallists Adam Rippon and Ibtihaj Muhammad.

There is also 16-year-old boxing hopeful Chantel Navarro who hopes to make her Olympic debut at Paris 2024.

Paralympians are well represented too with two-time cycling champion Oz Sanchez, four-time long jump silver medallist Lex Gillette and Rio Paralympian Scout Bassett joined by Ezra Frech and Jamal Hill who both hope to make their Paralympic Games debuts next year in Tokyo.

Singer Billie Eilish, actress Reese Witherspoon and YouTube star Lilly Singh are among the other personalities providing their unique perspective of Los Angeles through video and art in the form of the 'A' of LA.

The 'A' in the LA28 logo is interchangeable and there are currently 32 versions of it - including one from each of the creators - under the banner "Every 'A' Tells A Story".

LA28 unveils dynamic logo for the digital age

Logos have long been a part of the build-up to an Olympic Games with Los Angeles 2028 providing new innovation.

The bold black L, 2 and 8 provide a foundation for the "dynamic and ever-changing" A expressing "individual stories" with fans expected to be able to design their own versions in the future.

LA28 Chief Athlete Office and five-time Olympic swimming medallist Janet Evans said, "Los Angeles defies a singular identity and there’s not one way to represent LA. LA is what it is because of the people and the LA28 Games should represent that.

"The best way to capture the energy of Los Angeles and the Games is through a collection of voices."

Felix says her 'A' is inspired by her love for movement and her Los Angeles roots.

"I grew up a Trojan fan, a Lakers fan, a Dodgers fan. I’ve been surrounded by excellence growing up here. People in LA are doing incredible things and it’s hard for that not to rub off. You want to be better when you're here." - Allyson Felix

Graffiti artist and LA native Chaz Bojorquez was inspired by the city's two previous Olympic Games - in 1932 and 1984 - in his 'A'.

He said, "LA is unique. You can be the person you want in Los Angeles. The best way to represent that is through the art. Letters describe language and language expresses culture and we’re becoming one world culture.

"I’m looking forward to the Olympics because I experienced the last Olympics and my parents experienced the Olympics in the thirties – it is a continuity of Los Angeles." - Graffiti artist Chaz Bojorquez


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