Gully Se Olympics: Tales of inspiration from Indian alleys celebrate cricket’s return at LA28 Olympic Games

As anticipation for cricket’s return to the Olympic Games programme at Los Angeles 2028 soars, the Gully Se Olympics campaign – a joyful campaign to celebrate the community spirit, passion and the journey of cricketing dreams from the streets of India to the global stage.

The humble Indian gullies are the birthplace of countless Indian cricketing legends and still nurtures the country’s next generation of stars. It has also been the medium through which the sport has woven itself into the very fabric of the cricket-crazy nation.

Gully Se Olympics, which translates to ‘from the bylanes to the Olympics’, encapsulates the emotion, highlighting the inclusive and competitive spirit of gully cricket which unites every Indian, irrespective of age through their shared passion for the game.

This campaign is a celebration of the joy of cricket, potential and perseverance, and aims to inspire millions of young players across India and capture the spirit of every aspiring cricketer. It also showcases to the world how unbridled passion at the grassroots level can pave the path to the pinnacle of sports - the Olympics.

Cricket fan and musician SlowCheeta has composed the energetic track in the vibrant film, and former cricketer Aakash Chopra will join the celebration on social media.

Cricket’s Olympic Games homecoming

Cricket was a part of the 1900 Olympics in Paris with only two teams - one from Great Britain and one from France - involved in a two-day ‘Test’ match.

The sport’s return to the Olympic Games programme following a century-long hiatus at LA28, meanwhile, will see competitions held for both men and women in the T20 format - a fast and entertaining variation of the game.