During her athletic career, Amber Keegan experienced and witnessed many issues including bullying, abuse, fat-shaming and training methods that harmed her both physically and mentally. With the desire to change the way athletes view themselves as humans above and beyond their sporting performances, Amber founded Athlete Interactions, an organization that decreases stigma and increases action around mental health for women and girls in sports. The organization’s long-term goal is to partner with the International Olympic Committee to engage athletes within the movement to spread awareness and empower more young people to become the future leaders of our society. With the organization, Amber has impacted more than 400 women and girls through mentorship, coaching and education in the UK, as well as created a safe and open space for athletes to discuss their concerns.

The P&G 2024 Athletes For Good grant will allow Athlete Interactions to pay part-time staff and volunteers, run a pilot symposium on mental health and develop mentors.