Following the Black Summer Bushfires in Australia in 2019 and 2020, Rhydian Cowley became motivated to get more involved in protecting his country’s land. At that time, he started collaborating with Bush Heritage Australia, a leading conservation organization that protects ecosystems and wildlife across the continent. They use the best science, conservation and right-way knowledge to deliver landscape-scale impact while working with Aboriginal and Torres Strait Islander people and the agricultural sector to ensure their impact is deep, sustainable and collaborative. Rhydian is an employee of Bush Heritage Australia, working in the ‘Gifts in Wills’ team to help fundraise for its conservation activities, and he is a member of the organization's ‘Green Team’, which aims to reduce the environmental impact of the organization's activities.

The P&G 2024 Athletes For Good grant will allow Bush Heritage Australia to support on-the-ground conservation work at one of their 42 reserves or fund their partnership work with Indigenous ranger groups.