Alena Olsen wanted to make a positive environmental impact and believes one of the only real solutions to climate change is empowering and inviting communities and fan bases to act on climate initiatives. That’s why she joined EcoAthletes, an organization dedicated to inspiring and coaching athletes to lead the fight against climate change by providing them with the tools to educate other athletes to be “Climate Leaders”. Since joining EcoAthletes, Alena has spoken on panels, sold green sponsorships, led programs that reduced waste and sequester carbon and promoted the organization on her social media platforms. Additionally, in 2021, Alena spearheaded the “Going for Green” campaign with the USA Rugby Women’s 7s team, where they partnered with an app that translated their daily workouts into the planting of trees. They invited multiple teams and fans to join along, resulting in 5,000 trees being planted in Sub-Saharan Africa, which provided jobs to local workers. The P&G 2024 Athletes For Good grant will help EcoAthletes accelerate its #ClimateComeback via three new Champions-led initiatives.