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IOC Marketing And Broadcasting

  • Olympic Marketing Fact File22 Feb 2024 · 37 pages · pdf · 5.17 MB
  • Paris 2024 Audience & Insights Report05 Dec 2024 · 19 pages · PDF · 2.37 mb
    Tokyo 2020 Audience & Insights Report08 Dec 2021 · 11 pages · pdf · 1.6 MB
    PyeongChang 2018 - Broadcast Report11 Jul 2018 · 6 pages · pdf · 1.8 MB
    Rio 2016 - Global Broadcast and Audience report *14 Dec 2016 · 8 pages · pdf · 332 kB
    London 2012 - Global Broadcast Report *05 Aug 2013 · 4 pages · pdf · 323 kB
    Vancouver 2010 - Global Television and Online Media Overview01 Sep 2010 · 4 pages · pdf · 96 kB
    Beijing 2008 - Global Television and Online Media Report *20 Oct 2009 · 4 pages · pdf · 382 kB
    Turin 2006 - Global Television Report *12 Sep 2009 · 37 pages · pdf · 110 kB
    Athens 2004 - Global Television Report *12 Sep 2009 · 27 pages · pdf · 155 kB
    Salt Lake City 2002 - Broadcast Operations12 Sep 2009 · 1 pages · pdf · 6 kB
    Salt Lake City 2002 - Global Television Report *12 Sep 2009 · 15 pages · pdf · 256 kB
    Sydney 2000 - Global Television Report *12 Sep 2009 · 20 pages · pdf · 158 kB
  • Paris 2024 Audience & Insights Report05 Dec 2024 · 19 pages · PDF · 2.37 mb
    IOC Marketing Media guide18 Jun 2024 · 39 pages · 32.9 Mo
  • IOC Marketing Report20 Oct 2022 · 92 pages · pdf · 20 MB
    IOC Marketing Media guide31 Jan 2022 · 55 pages · pdf · 17 MB
    Audience & insights report20 Oct 2022 · 12 pages · pdf · 1.2 MB
  • IOC Marketing Report17 Dec 2021 · 59 pages · pdf · 20.4 MB
    IOC Marketing - Media Guide17 Jan 2018 · 60 pages · pdf · 5.27 MB
    Tokyo 2020 Audience & Insights Report08 Dec 2021 · 11 pages · pdf · 1.6 MB
  • Olympic Winter Games PyeongChang 2018 Broadcast Report11 Jun 2018 · 6 pages · pdf · 1.8 MB
    IOC Marketing Report Olympic Winter Games PyeongChang 201829 Jan 2019 · 69 pages · pdf · 16117 kB
    Media Guide - Olympic Winter Games PyeongChang 201817 Jan 2018 · 61 pages · pdf · 8.76 MB
  • IOC Marketing Report09 Feb 2017 · 75 pages · pdf · 29388 kB
    Global Broadcast & Audience Report14 Dec 2016 · 8 pages · pdf · 332 kB
    IOC Marketing - Media Guide14 Jul 2016 · 64 pages · pdf · 4.6 MB
  • IOC Marketing Report02 Jul 2014 · 68 pages · pdf · 19282 kB
    Global Broadcast & Audience Report27 May 2016 · 7 pages · pdf · 627 kB
    IOC Marketing - Media Guide02 Jul 2012 · 54 pages · pdf · 19230 kB
    List of Rights-holding Broadcasters04 Feb 2014 · 1 pages · pdf · 125 kB
  • IOC Marketing Report14 Dec 2012 · 85 pages · pdf · 37031 kB
    Global Broadcast Report05 Aug 2013 · 4 pages · pdf · 323 kB
    IOC Marketing - Media Guide02 Jul 2012 · 60 pages · pdf · 14757 kB
    List of Rights-holding Broadcasters02 Jul 2012 · 1 pages · pdf · 72 kB
  • IOC Marketing Report06 Jul 2010 · 164 pages · pdf · 80436 kB
    IOC Marketing - Media Guide07 Dec 2009 · 48 pages · pdf · 11352 kB
  • IOC Marketing Report16 Nov 2009 · 148 pages · pdf · 37465 kB
    IOC Marketing - Media Guide12 Sep 2009 · 45 pages · pdf · 7818 kB
  • IOC Marketing Report: Introduction / 1 - Passion Lives Here / 2 - The Power of the Olympic Brand12 Sep 2009 · 27 pages · pdf · 1536 kB
    IOC Marketing Report: 3 - The Torino 2006 Brand / 4 - Olympic Broadcast12 Sep 2009 · 22 pages · pdf · 1194 kB
    IOC Marketing Report: 5 - Olympic Sponsorship12 Sep 2009 · 52 pages · pdf · 2247 kB
    IOC Marketing Report: 6 - Tickets / 7 - Licensing / 8 - Protecting the Olympic Brand / 9 - Acknowledgements12 Sep 2009 · 31 pages · pdf · 2222 kB
  • IOC Marketing Report: 1 - Welcome Home12 Sep 2009 · 4 pages · pdf · 1911 kB
    IOC Marketing Report: 2 - In the True Spirit of the Games12 Sep 2009 · 7 pages · pdf · 2310 kB
    IOC Marketing Report: 3 - Sponsorship12 Sep 2009 · 26 pages · pdf · 5568 kB
    IOC Marketing Report: 4 - Olympic Broadcast12 Sep 2009 · 7 pages · pdf · 1619 kB
    IOC Marketing Report: 5 - Olympic Games Tickets12 Sep 2009 · 2 pages · pdf · 806 kB
    IOC Marketing Report: 6 - Merchandise12 Sep 2009 · 4 pages · pdf · 1245 kB
    IOC Marketing Report: 7 - Celebrate Humanity 200412 Sep 2009 · 4 pages · pdf · 2738 kB
    IOC Marketing Report: 8 - Acknowledgements12 Sep 2009 · 2 pages · pdf · 2109 kB
  • IOC Marketing Report: Introduction12 Sep 2009 · 5 pages · pdf · 1840 kB
    IOC Marketing Report: 1 - The 2002 Olympic Winter Games12 Sep 2009 · 4 pages · pdf · 1663 kB
    IOC Marketing Report: 2 - The Salt Lake 2002 Vision12 Sep 2009 · 3 pages · pdf · 1370 kB
    IOC Marketing Report: 3 - The Salt Lake 2002 Experience12 Sep 2009 · 10 pages · pdf · 2196 kB
    IOC Marketing Report: 4 - Sponsorship Overview12 Sep 2009 · 5 pages · pdf · 1330 kB
    IOC Marketing Report: 5 - The Scope of Olympic Sponsorship12 Sep 2009 · 11 pages · pdf · 2466 kB
    IOC Marketing Report: 6 - The Impact of Olympic Sponsorship12 Sep 2009 · 9 pages · pdf · 2118 kB
    IOC Marketing Report: 7 - Licensing12 Sep 2009 · 3 pages · pdf · 1394 kB
    IOC Marketing Report: 8 - Marketing and Finance12 Sep 2009 · 3 pages · pdf · 1302 kB
    IOC Marketing Report: Acknowledgements12 Sep 2009 · 4 pages · pdf · 776 kB
  • IOC Marketing Report: Introduction12 Sep 2009 · 9 pages · pdf · 685 kB
    IOC Marketing Report: 1 - The Sydney 2000 Olympic Games12 Sep 2009 · 22 pages · pdf · 1426 kB
    IOC Marketing Report: 2 - Olympic Marketing12 Sep 2009 · 6 pages · pdf · 349 kB
    IOC Marketing Report: 3 - The Olympic Image and the Sydney 2000 Brand12 Sep 2009 · 18 pages · pdf · 860 kB
    IOC Marketing Report 4 - Sponsorship12 Sep 2009 · 42 pages · pdf · 1867 kB
    IOC Marketing Report: 5 - Licensing12 Sep 2009 · 6 pages · pdf · 481 kB
    IOC Marketing Report: 6 - The Impact of the Olympic Games12 Sep 2009 · 8 pages · pdf · 505 kB
    IOC Marketing Report: 7 - Acknowledgements09 Sep 2009 · 11 pages · pdf · 502 kB

*Due to changes in media landscape and developments in how the media industry measures data, historical reports may now be outdated. For comparable data between Olympic Games, please refer to the IOC Marketing Fact File