ASICS Becomes Tokyo 2020's Tenth Gold Partner


The Tokyo 2020 Organising Committee today welcomed ASICS Corporation (ASICS) as its tenth Tokyo 2020 Gold Partner, in the category "Sporting Goods" (Sports Apparel & Sports Equipment).

"I am delighted that ASICS Corporation, one of Japan's leading producers of sporting goods, will be supporting our efforts to deliver a successful 2020 Olympic and Paralympic Games as a Tokyo 2020 Gold Partner. ASICS will not only be supplying the uniforms for the Japanese national Olympic and Paralympic teams, but will also be providing uniforms for the Games' volunteers. Every member of our 'All-Japan' team will be working hard to ensure the success of the Games," said Tokyo 2020 President Yoshiro Mori.

Motoi Oyama, President, CEO and Representative Director of ASICS, said: "It is indeed a great honour for ASICS to be selected as a Tokyo 2020 Gold Partner. The company's founding philosophy of 'promoting the healthy development of young people through sport' resonates perfectly with the values promoted by the Olympic and Paralympic movements. ASICS will strive to make the Tokyo 2020 Games a resounding success by making the best use of the extensive experience the company has gained supporting athletes and sports associations in previous editions of the Olympic and Paralympic Games, and continue contributing to the development of a healthy and sustainable society."

About the Tokyo 2020 Sponsorship Programme: The Worldwide Olympic Partners who support the Tokyo 2020 Olympic Games are Coca-Cola, Atos, Bridgestone, Dow, GE, McDonald's, Omega, Panasonic, Procter and Gamble, Samsung, Toyota and Visa. In addition, domestic sponsors will also be core components of Tokyo 2020's Marketing Programme, and over the next six years they will be indispensable partners both for the successful delivery of the 2020 Olympic and Paralympic Games and as partners of the Japanese national Olympic and Paralympic teams. Accordingly, they will be accorded the rights to use Olympic and Paralympic designations and imagery including emblems, mascots and slogans. The Olympic sponsor programme is divided into four separate categories: the IOC's The Olympic Partner (TOP) programme constitutes the very highest level of Olympic sponsorship, while the three remaining categories are designated for domestic sponsors. The highest domestic tier comprises Gold Partners, the second tier consists of Official Partners and the third tier is made up of Official Supporters. In collaboration with all sponsors who take part in the Marketing Programme, the Tokyo 2020 Organising Committee will work to contribute to a brighter tomorrow for both Japan and the world. Please click the following link to learn more about the rights granted to the Tokyo 2020 Games' Sponsors:

About ASICS: ASICS was founded in 1949 by Kihachiro Onitsuka. Inspired by the Latin proverb 'Anima Sana In Corpore Sano' - a sound mind in a sound body - his vision was to promote the health of young people through sport. A 'True Sport Performance Brand,' ASICS remains firmly committed to this philosophy today. Through the continuous development of new technologies, ASICS produces high performance footwear, apparel and accessories that support and enhance athletic performance. The ASICS group is headquartered in Kobe, Japan with more than 50 offices worldwide distributing products to over 150 countries.

ASICS official website: