Nippon Life Insurance becomes Tokyo 2020 Gold Partner


The Tokyo 2020 Organising Committee today welcomed Nippon Life Insurance Company (Nippon Life Insurance) as its latest Tokyo 2020 Gold Partner, in the category "Life Insurance."

Tokyo 2020 President Yoshiro Mori welcomed the appointment, "Nippon Life Insurance has been a JOC Gold Partner since 2009, and has now become a Tokyo 2020 Gold Partner. The continued support of such an illustrious company is very encouraging for Tokyo 2020 in our efforts to deliver a successful 2020 Games."

Yoshinobu Tsutsui, Nippon Life Insurance President, said, "As a Gold Partner of the Japanese Olympic Committee for the Vancouver 2010, London 2012, and Sochi 2014 Olympic Games, the company has a distinguished history of supporting Japanese athletes at major international sporting competitions. The Gold Partner agreement with the Tokyo 2020 Organising Committee will not only enable us to support Japan's national Olympic and Paralympic teams, but will inspire us to further increase our focus on the promotion of sport and developing the potential of young people throughout Japan. With high expectations that the coming Tokyo 2020 Games will serve as a landmark event that will contribute to creating a bright future for Japan, Nippon Life Insurance will call on all its approximately 70,000 officials and employees across the country to work hard on promoting the Olympic and Paralympic movements. Through our life insurance business, we will continue to fulfil our duty of providing relief to our customers, and contribute to the creation of a secure future."

About the Tokyo 2020 Sponsorship Programme: The Worldwide Olympic Partners who support the Tokyo 2020 Olympic Games are Coca-Cola, Atos, Bridgestone, Dow, GE, McDonald's, Omega, Panasonic, Procter and Gamble, Samsung, Toyota and Visa. In addition, domestic sponsors will also be core components of Tokyo 2020's Marketing Programme, and over the next six years they will be indispensable partners both for the successful delivery of the 2020 Olympic and Paralympic Games and as partners of the Japanese national Olympic and Paralympic teams. Accordingly, they will be accorded the rights to use Olympic and Paralympic designations and imagery including emblems, mascots and slogans. The Olympic sponsor programme is divided into four separate categories: the IOC's The Olympic Partner (TOP) programme constitutes the very highest level of Olympic sponsorship, while the three remaining categories are designated for domestic sponsors. The highest domestic tier comprises Gold Partners, the second tier consists of Official Partners and the third tier is made up of Official Supporters. In collaboration with all sponsors who take part in the Marketing Programme, the Tokyo 2020 Organising Committee will work to contribute to a brighter tomorrow for both Japan and the world. Please click the following link to learn more about the rights granted to the Tokyo 2020 Games' Sponsors:

About Nippon Life Insurance: Nippon Life Insurance has more than 125 years history and is a leader in the life insurance industry in Japan. The company, which has 10 million policyholders, uses face-to-face sales representatives and other agents to sell traditional insurance products, including individual and group life and annuity policies to Japanese consumers.

Nippon Life Insurance Company official website: