Tokyo 2020 Appoints Asahi Breweries as a Gold Partner of the 2020 Olympic and Paralympic Games


The Tokyo 2020 Organising Committee announced today that it has selected Asahi Breweries, Ltd. (Asahi Breweries) to become an official Tokyo 2020 Gold Partner.

The Tokyo 2020 Marketing Programme is already welcoming its second partner. Asahi Breweries is attributed the category "Beer & Wine" and will join Tokyo 2020's efforts to ensure the successful delivery of the Games.

Tokyo 2020 President Yoshiro Mori said, "It gives me great pleasure to announce that Tokyo 2020 has concluded a contract with Asahi Breweries, and to welcome the company as a Gold Partner. Asahi Breweries has an excellent slogan, which translates roughly as "Let's share the emotion," and this slogan very much echoes the efforts of the Tokyo 2020 Organising Committee to support athletes in their endeavours and to provide a stage where that emotion can be shared. During the Games, the whole of Japan will be raising their glasses and cheering on the athletes, and we are looking forward to working closely with Asahi Breweries to share the emotion of the Tokyo 2020 Games."

Asahi Breweries President Akiyoshi Koji said, "We are most honoured by becoming the Tokyo 2020 Gold Partner (Beer & Wine) and being able to support the Tokyo 2020 Olympic and Paralympic Games, and the Japanese national team. Asahi Breweries has been supporting Japan with courage and energy as a JOC Gold Partner. As becoming the Tokyo 2020 Gold Partner (Beer & Wine), we are greatly looking forward to support not just the Japanese national team, but also every single athlete competing in the Games, allowing them to perform beyond their limits, and convey the message of the magnificence of having hopes and dreams to the children who bear the future."

About Tokyo 2020 Sponsorship Programme: The Worldwide Olympic Partners who support the Tokyo 2020 Olympic Games and the National Olympic Committees around the world are Coca-Cola, Atos, Bridgestone, Dow, GE, McDonald's, Omega, Panasonic, Procter and Gamble, Samsung and Visa. In addition, domestic sponsors will also be core components of Tokyo 2020's Marketing Programme, and over the next six years they will be indispensable partners both for the successful delivery of the 2020 Olympic and Paralympic Games and as partners of the Japanese Olympic and Paralympic teams. Accordingly, they will be accorded the rights to use Olympic and Paralympic designations and imagery including emblem, mascots and slogan. The local sponsors are divided into three separate categories, the highest tier being the Gold Partner, the second tier consisting of Official Partners, and the third tier made up of Official Supporters. In collaboration with all sponsors who take part in the Marketing Programme, the Tokyo 2020 Organising Committee will work to contribute to a brighter tomorrow for both Japan and the world. Please click the following link to learn more about the rights granted to the Tokyo 2020 Games' Sponsors:

About Asahi Breweries, Ltd. : For more than a century, beers from Asahi Breweries have been quenching the thirst of the Japanese public. Asahi Breweries is a leading brewery based in Japan. It aims to satisfy its customers with the highest levels of quality and integrity, while contributing to the promotion of healthy living and the enrichment of society worldwide.

Asahi Breweries Official Website: