Olympic Creativity Kit – Get imaginative
The visual identity or Look of the Games comprises a range of graphics-related elements. The aim of the host country is to showcase its culture to the world in association with the Olympic rings, one of the planet’s most recognisable symbols. Every Organising Committee comes up with its own specific identity, in cooperation with the IOC.
Immerse yourself in the creativity of the various Games editions and gain an insight into the different time periods and the culture of the host nations.
Here are the resources we’ve put together for you:
THE OLYMPIC FLAME AND THE TORCH RELAY
An interactive file that delves into the origins and history of the Olympic torch relay and explores the torch design.
THE OLYMPIC POSTERS
A document that explains the artistic and historical importance of the Olympic Games official posters.
THE OPENING CEREMONIES – A DAY AT THE MUSEUM (web series)
A video about how an Olympic opening ceremony is put together and what it entails, including the music, the show elements, the costumes and the TV broadcasting. (Duration 16 mins30)
THE BIRTH OF COBI – INTERVIEW WITH JAVIER MARISCAL (Duration 2min47)
HA JONGJOO – DRAW ME A LOGO (Duration 3min37)
An interactive web page that traces the geographical, temporal, cultural and artistic story behind the visual identity of 12 editions of the Olympic Games, between Paris 1900 and London 2012.
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COLLECTION OF OLYMPIC STUDIES CENTRE REFERENCE DOCUMENTS
Comprehensive, chronological information on aspects related to the Look of the Games – mascots, medals, torches, emblems and pictograms – edition by edition.