01 APRIL - 30 NOVEMBER 2021

On the road to Tokyo – An exciting journey in augmented reality*

During the months leading up to the Games in Tokyo in 2021, here is something to fill the time: our “The Olympic Museum in AR” app will take you on a virtual trip to Japan and invite you to discover the exhibition on sports manga, SPORT X MANGA.

“The Olympic Museum in AR” can be downloaded free from the App Store and Google Play between April 2021 and the end of November 2021.


Nine unique experiences in the Olympic Park and the Museum.
Thanks to your smartphone, sakura trees in flower, a zen garden with koi carp and augmented reality sports manga characters will take you into the world of Japanese culture. The welcome from the Tokyo 2020 mascots will delight Japanese cartoon fans. You can also relive the lighting of the Olympic cauldron at the three Games editions to have been staged in Japan, and get a 360° experience of the new Tokyo National Stadium!

The app also encourages digital intercultural engagement by including a fun creative feature. Various elements of Japanese culture and the Tokyo 2020 Games can be superimposed onto your own environment to create an augmented collage.

This creative feature can be accessed from your own home, wherever you happen to be!

Each month, a competition on social media will be held to find the best three images shared using the hashtag #olympicmuseum. Strike a pose, get creative, do something original, and perhaps you will win a fantastic goodie that you can pick up directly from The Olympic Museum shop, the TOM shop!

* Augmented reality is a technique which adds virtual elements (texts, images, animation, etc.) to our real-world environment, to enrich and add to what we see and do.

  • “Explore” mode – accessible only at The Olympic Museum

    - Go and look for the nine stickers on the ground in the Olympic Park and inside the Museum, and scan the image.
    - Invite the people with you to stand in the scene and take a photo or video.
    - Share it on social media with the hashtag #olympicmuseum and see if you can win one of the three prizes each month for the most original image!

  • “Create” mode – accessible at the Museum and elsewhere

    - Augment your surroundings by using some of the iconic images from a Japanese image library and the Tokyo 2020 Games, and take a photo.
    - Share it on social media with the hashtag #olympicmuseum and see if you can win one of the three prizes each month for the most original image!


This app (“The Olympic Museum in AR”) is managed jointly by the Olympic Foundation for Culture and Heritage (OFCH) and the International Olympic Committee (IOC), with the support of their subcontractors. You can find out more about the OFCH here: https://www.olympic.org/the-olympic-foundation-for-culture-and-heritage

For any questions about “The Olympic Museum in AR”, contact the OFCH:

Olympic Foundation for Culture and Heritage
Quai d'Ouchy 1, 1001 Lausanne, Switzerland
Email: info.museum@olympic.org

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