Olympic Language Exploring The Look Of The Games

From 10.05.2018 to 17.03.2019

What do the mascots, pictograms, torches and medals all have in common? Answer: their graphic identity! Bursting with colour and distinctive shapes, the visual identity developed for the Games reflects the spirit of a city and a country; it is a language in its own right that forms part of the universal language of the five rings. OLYMPIC LANGUAGE shows how host cities present themselves to the world by shining a spotlight on some particularly interesting Looks of the Games. Find out the secrets behind designing a successful visual identity and get creative at The Museum. The programme is free of charge.

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