21 Mar 2016


The goal of VivaVôlei is to educate and socialise children through sport and to contribute to their sense of citizenship.

Organisation Instituto VivaVôlei
Start-end date
1999 – ongoing
Target group age
7-14 years old
40,000 children annually
Brazilian Volleyball Confederation, national and local governments
Key facts
The programme started in 1999 with 2,000 children and since then 200,000 children have passed through the programme. Today, 40,000 children participate in 70 centres nationwide.
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Volleyball is one of the most popular sports in Brazil. The goal of VivaVôlei is to offer social disadvantaged children an alternative to crime, promote school as a more attractive option, reduce truancy and retention of children in the streets and contribute to their social reintegration by offering regular volleyball practice. Aside from promoting the practice of volleyball and its values, the programme also provides participants with the opportunity to practice volleyball competitively. Schools, clubs, and community associations with the necessary minimal infrastructure can be accredited to run the VivaVôlei programme. For these centres, VivaVôlei frequently organises training courses for teachers, oversees educational activities, and promotes events and tournaments.


An adapted sporting format

For the purpose of educating and socialising children and to facilitate the learning of volleyball, VivaVôlei introduced “mini -volei.” This simplified form of the sport, adapted to the capabilities and needs of children, focuses on the basic principle of playful learning. The weight of the ball, the net height and the rules of the game are adapted specifically for this age group. Playing volleyball contributes to the physical, social, intellectual, and emotional development of the children, while also teaching them the spirit of cooperation and friendly competitions.

A supported network of centres and coaches

Aside from teaching kids to enjoy the sport, the programme aims to instil educational and social values in each of the participants. The teachers are therefore more than volleyball coaches; VivaVôlei instructors are true educators. To assist its centres and instructors the VivaVôlei organisation provides technical material (the VivaVôlei kit), training of teachers and as well as educational support.

Instituto VivaVôlei


Promote sport and physical activity

VivaVôlei uses volleyball as a tool to help children socialise together and educate them on the importance of ph. By doing this it not only achieves its positive goals for the participants and society, but also promotes participation in sport by providing young Brazilians with the opportunity to learn and play volleyball.

Foster Olympic legacy

The programme aims to create the habits of teamwork and encourages discipline and organisational skills through sport. It is a non-violent sport that promotes friendship and fair play, which can be practiced by all age groups and social classes. Volleyball also teaches ethical and moral lasting values of citizenship, which are at the heart of the Olympic Movement.

Support active societies

Schools are very important partners of VivaVôlei. The whole organisation and running of the programme depends largely on schools as these often are the only organisations that have infrastructure in place for “mini-volei”.

Provide equal access to sport

The programme specifically targets children and teenagers from 7 to 14 years of age who are in a socially vulnerable situation to provide them with an alternative to crime and to make school a more attractive option to them.


The programme is communicated through a mix of different channels, including the website of the Brazilian Volleyball Confederation, newsletters, and television.


VivaVôlei started in 1997 as a programme of the Brazilian Volleyball Confederation. Its success resulted in receiving the UNESCO seal of approval and the creation of an independent organisation in 2003. The centres are evaluated on a monthly basis and reports are also sent to (potential) sponsors.

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