Young Ambassadors spread the word about #sport4betterworld

22 Apr 2015

From Barbados to Senegal, Uzbekistan to Bosnia and Herzegovina, Young Ambassadors from the Nanjing 2014 Youth Olympic Games (YOG) all celebrated the power of sport for the International Day of Sport for Development and Peace, earlier this month via a variety of community projects aimed at building a better world through sport.

Responding to a call to action from the International Olympic Committee (IOC), the Young Ambassadors found creative ways to engage with their communities through projects on the ground, by collaborating with their National Olympic Committees (NOCs), or via social media. The young role models joined the IOC, the United Nations (UN) and a number of other organisations in raising awareness of sport’s universality and positive impacts on 6 April.

Acting as change-makers in their communities

Sudanese information technology student and equestrian Alaa Muntasir used this opportunity to promote peace and understanding through sport. She collaborated with her NOC and the Olympism For Humanity Team Sudan for the organisation of a sporting and educational event for 800 children in the Internally Displaced People (IDP) camp in Mayo, one of the largest centres in Sudan.

In Barbados, Young Ambassador Ryan Brathwaite, who volunteers at the National Olympic Academy, assisted his NOC with their Sports Day event which saw over 100 children take part in athletic events and football matches.

Senegal’s first Young Ambassador and fencer Youssouph Khadim Ndao used his skills behind the camera to capture the sporting activity organised in one of Dakar’s neighbourhoods, where children were invited to try out sports and meet their athlete role models.

Getting social

A number of Young Ambassadors opted for a social approach supporting the #sport4betterworld campaign. Handball referee and Serbia’s Young Ambassador, Aleksandra Kebic launched a blog entitled Sport za bolji svet (Sport for better world) in her native language to share not only her own experiences for educating and enriching lives through sport but also the stories of fellow athletes and referees. Similarly, Bosnian and Herzegovinian Edin Brankovic started a website to showcase grassroots initiatives that use sport as an instrument for social change and development.

It’s never too late to join the movement #sport4betterworld !

Learn more about the International Day of Sport for Development and Peace at:

YOG Olympic News Development through sport
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