HeForShe was created by UN Women in September 2014 to encourage men and boys to join the fight for gender equality and women’s rights around the world. Its goal is to enlist one billion boys and men to become advocates for women’s rights globally.
Since its launch, hundreds of thousands of men have voiced their support for the programme and their commitment to gender equality. Other HeForShe's include heads of state, CEOs, and global luminaries.
“It is an honour for me to be named a HeForShe by UN Women,” said President Bach. “The International Olympic Committee has long championed gender equality and the empowerment of women. Through our Olympic Agenda 2020 reforms, we are even more firmly committed to using sport and physical activity to further this cause. We know that sport challenges gender norms and defies negative stereotypes. It helps break down barriers and challenges gender norms, not only on the field of play, but also in the workplace, in the home, in schools and in other aspects of society. As a HeForShe, I will continue to support and promote gender equality in my day-to-day activities as IOC President.”
HeForShe was launched by Executive Director of UN Women Phumzile Mlambo-Ngcuka, President of the UN General Assembly Sam Kahamba Kutesa, UN Secretary-General Ban Ki-moon and UN Women Global Goodwill Ambassador Emma Watson.