12 Jun 2015
On 5 June, 6,000 teenagers from 200 schools across the Netherlands came together to participate in the final of the “Olympic Moves” programme. Held in the Olympic Stadium in Amsterdam, the participants competed in 14 sports disciplines.
Olympic Moves is the result of a partnership between Worldwide TOP Partner Coca-Cola, the IOC and NOC*NSF. It is the largest school sports programme in the Netherlands, and through a combination of sport, music and entertainment, it encourages young people to get active and contributes to their development. The final was the culmination of months of training and competition.
NOC*NSF General Manager Mr Gerard Dielessen said: “Via Olympic Moves, we want to reach and inspire pupils of secondary schools with the power of sports and actively carry out the Olympic values of ‘excellence, ‘respect’ and ‘friendship’. Exercising together offers young people lots of fun, enthusiasm and satisfaction, and contributes to their personal development. We win with sport.”
Therese Noorlander, Public Affairs & Communication Director Coca-Coca Nederland, said “Olympic Moves is just one way that The Coca-Cola Company is committed to supporting teens to develop healthy and active lifestyles. Just finishing its 13th year in The Netherlands, this fun and social initiative has become the largest sports program in our country’s schools. “
For over 10 years, Olympic Moves has been encouraging change and getting over 150,000 students a year physically active. To see further examples of how Olympic Moves has been used as a powerful tool to engage young people, see: http://www.olympic.org/news/olympic-moves-programme-inspiring-change/244316.
The NOC*NSF and Coca-Cola are already planning to further develop the next phase of the Olympic Moves project in the Netherlands, including bringing in exciting new concepts. The IOC and TOP Partner Coca-Cola are looking to develop the programme internationally, working with other National Olympic Committees in the future.