Panasonic spread thrill of the London Games with Sharing the Passion campaign

Worldwide Olympic Partner Panasonic will help spread the thrill and excitement of the London 2012 Olympic Games with its global marketing campaign “Sharing the Passion”.

Under this slogan, Panasonic, which has been an official Olympic partner for more than 25 years, has launched an advertising campaign on TV and in print media featuring Louise Hazel, a British heptathlon athlete, and Neymar da Silva Santos Junior, a Brazilian footballer. Fans can watch the TV commercial and making of videos, as well as the exclusive behind the scenes of the Games series “Inside Track” on a special YouTube channel. They can also follow Panasonic on Facebook.

Once again, Panasonic will be contributing to the success of the Olympic Games with its technology and video expertise, from large screen displays, audio and broadcast equipment at the venues to supplying top-of-the-range cameras, camcorders and plasma displays to support the training programmes of athletes such as the British sailing team and heptathlete Louise Hazel. Panasonic’s new projectors will also be used during the Opening and Closing Ceremonies

For more information, visit:



back to top