Olympic flame to burn brighter all year-round with new Discovery Communications and Olympic Channel partnership in Europe

The Olympic Channel and Discovery Communications today unveiled a new partnership to engage a new, younger and wider audience in Europe with the Olympic Movement, bringing to life the inspiring human stories of ambition, sacrifice and achievement all year round across more screens.

The agreement covers 50 markets in Europe, and will advance the shared ambition to further amplify Eurosport’s live coverage of the Olympic Games with compelling content that connects more audiences with the power of sport and the Olympic Movement 365 days a year.

Launching on 2 August, fans will see: Olympic Channel-branded programming hours and content launching on Eurosport and Eurosport Player; a Eurosport presence on the Olympic Channel; an Olympic Channel digital portal on Eurosport.com; and digital amplification of content through a dedicated presence on Eurosport’s local Facebook pages and Twitter handles. 

Eurosport will use its unrivalled sports production capabilities and expertise to produce new and exclusive original content for sports fans across all platforms, as well as access to localised content, original series, news and other engaging features. The Olympic Channel will promote Eurosport’s platforms, with its coverage of live sporting events and the Olympic Games.

Branded programming starting 2 August on Eurosport will feature content including:

60-minute specials:

  • Hall of Fame series: reliving the greatest stories from the most memorable Olympic Games – from Rio 2016 to Lillehammer 1994.  

Short-form video content on all-screens:

  • On the Line: A fascinating inside track on some of the most famous Olympic Games moments as told through exclusive archival footage and insightful interviews. 
  • Against All Odds presented by Bridgestone”: Inspirational stories of athletes who’ve overcome great personal and professional before achieving success at the highest levels.

  • The Olympics: On The Record: The most famous Olympic records are presented in entertaining packages, using recreations, animations and a mix of other visual methods.

Theme Week:

  • Eurosport will present an annual theme week filled with round-the-clock Olympic sports programming and content.

The partnership further deepens Eurosport’s position as the home of the Olympic Games in Europe, providing fans with the best live and on-demand sport so they never miss a moment of the athletes’ journey to the Games, whether watching on TV, streaming on mobile, tablet or online through the Eurosport Player. It complements the Olympic Channel global digital platform, which was launched by the International Olympic Committee (IOC) after the Rio 2016 Closing Ceremony, as it continues to develop localised versions leading to more personalised experiences for Olympic fans around the world.

Mark Parkman, General Manager of the IOC’s global Olympic Channel, said: “We are thrilled to partner with Eurosport to bring audiences closer to the Olympic Movement with a more personalised experience through the Olympic Channel.

“As we approach our one-year anniversary, this new partnership is an important step as we continue to grow and expand the platform across the globe, with localised versions further enabling fans to discover, engage and share in the power of sport and the excitement of the Olympic Games.”

Jean-Briac Perrette, Discovery Networks International President and CEO, said: “This long-term partnership with the Olympic Channel raises the bar in terms of delivering the very best Olympic stories to more audiences in the most accessible way.

“For Eurosport, the Olympic Games are always much greater than two weeks of sport.  Establishing a long-term partnership with the Olympic Channel to produce, distribute and showcase the very best Olympic content will significantly strengthen our ongoing programming that will keep the Olympic flame burning all year round.”

Peter Hutton, CEO Eurosport, said: “The IOC has been an extremely strong partner during the preparations for our first Games as ‘Home of the Olympics’ at PyeongChang 2018.  We are pleased this new collaboration will deepen our relationship and extend our Olympic storytelling even further.

“When we tell Olympic stories, we believe it is important to bring something different.  This is why we don’t just replay the Olympic archive but make it show fans something new – such as when we lined up Usain Bolt, Carl Lewis and Jessie Owens together on-screen for the first time in Race of Legends.”

The agreement runs through to 2024, which coincides with the duration of Discovery Communications’ current tenure as “Home of the Olympics” and exclusive multimedia rights-holder for the Olympic Games in Europe*.


About Discovery Communications:
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and engages superfans with a portfolio of premium non-fiction, lifestyle, sports and kids programming brands. Reaching more than three billion cumulative viewers across pay-TV and free-to-air platforms in more than 220 countries and territories, Discovery’s portfolio includes the global brands Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Discovery reaches audiences across screens through digital-first programming from digital content holding company Group Nine Media, Discovery VR, over-the-top offerings Eurosport Player and Dplay, as well as TV Everywhere products comprising the GO portfolio of TVE apps and Discovery K!ds Play. For more information, please visit www.discoverycommunications.com.

About Eurosport:
Eurosport is the number one sport destination in Europe, fueling the passion of fans and connecting them with the greatest sports events in the world. As the new Home of the Olympic Games in Europe, Eurosport will deliver the ultimate Games experience to more people, on more screens, than ever before - bringing fans closer to their local heroes through year-long storytelling. Firmly established as the Home of Cycling, Grand Slam Tennis and Winter Sport, Eurosport channels - Eurosport 1, Eurosport 2 and Eurosportnews - reach 236 million cumulative subscribers across 94 countries in Europe, Asia Pacific, Africa and the Middle East. Eurosport.com is Europe’s No 1 online sports news website with an average of 14.5m unique users per month. In addition, Eurosport Player, the all-access on demand digital pass, is available anytime and on any device in 52 countries. Eurosport Events specialises in the management and promotion of international sporting events. More information is available by visiting corporate.eurosport.com and following via Facebook, Instagram and Twitter.

About the Olympic Channel:
The Olympic Channel is a multi-platform destination where fans can discover, engage and share in the power of sport and the excitement of the Olympic Games all year round. Offering original programming, news, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes 24 hours a day, 365 days a year in 11 languages. The Olympic Channel was launched in August 2016 in support of the IOC’s goal, set out in Olympic Agenda 2020, of providing a new way to engage younger generations, fans and new audiences with the Olympic Movement. Founding Partners supporting the Olympic Channel are Worldwide TOP Partners Bridgestone, Toyota and Alibaba. The Olympic Channel is available worldwide via mobile apps for Android and iOS devices and at olympicchannel.com.

Social media:

For more information, please follow the Olympic Channel on Facebook, Instagram, Twitter and YouTube, or log on to olympicchannel.com.

Notes to Editors:

*Territories included:  Albania, Andorra, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France*, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, the United Kingdom, Vatican City State.

*Eurosport is “Home of the Olympics” in France 2022-2024.  Excludes Russia.

As “Home of the Olympics” in Europe, Discovery will bring the Games to more people, on more screens, than ever before.  For the first time across Europe, every moment of the Olympic Games will be shared, via Eurosport Player, and include coverage from every angle and aiming to connect everyone through dedicated storytelling across social platforms.

The series of Olympic programming and content will accompany an unrivalled summer of live coverage of Olympic sports on Eurosport – including the Tour de France, The Championships, Wimbledon, US Open tennis, IAAF World Championships in Athletics and FINA World Aquatics Championships – and the most comprehensive live coverage of the winter sports season in the build-up to the Olympic Winter Games PyeongChang 2018.


Catherine Philbin
Olympic Channel Communications Manager
E: catherine.philbin@olympicchannel.com
M: +34 609 21 96 74

James Hillier
Eurosport Communications Director
E: James_Hillier@discovery.com
M: +33 7 76 58 53 57

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