Created in 1976, the Olympic Golden Rings is a prestigious international contest through which the IOC seeks to promote and recognise excellence in television broadcasting of the Olympic Games. The contest is organised after each edition of the Summer and Winter Games under the aegis of the IOC Radio and Television Commission.
Gold, silver and bronze trophies are awarded in five awards categories: Best Olympic Sports Production, Best On-Air Promotion, Best Olympic Feature, Best Athlete Profile and Best Olympic Programme Award. There is also a special award for the best implementation of the Multi-Channel Distribution Service.
Broadcast coverage of the London 2012 Olympic Games reached more viewers in more countries than ever before.
More than 100,000 hours of Olympic coverage was shown on TV during the Games and record audience figures were reported around the world with more than a billion people watching footage transmitted from the Olympic sports venues in London.
The film clips entered in the competition have been judged by an international jury headed by IOC Member and Chairman of the Coordination Commission for the Games of the XXX Olympiad in London 2012 Denis Oswald.
The winners will receive their prizes at a gala evening in the presence of IOC President Dr Jacques Rogge. Members of the IOC Radio and Television Commission will attend together with representatives from the Olympic rights-holding broadcasters, the Organising Committees for the Olympic Games in London, Sochi and Rio, International Sports Federations and the City of Lausanne.