The BCW report examined 42 Olympic Winter and Summer sports governing bodies present and engaging on Facebook, Instagram, Twitter and YouTube. BCW reports that the IOC “tops the rankings on Facebook, Twitter and Instagram”. The report also states that 50,000 new fans in one day followed the @Olympics Twitter handle thanks to the takeover by the iconic K-POP band EXO, who performed during the Closing Ceremony of the Olympic Winter Games PyeongChang 2018.
The report states that 2018 was a “bumper year for global sporting events, with the PyeongChang 2018 Olympic Winter Games in February, the FIFA World Cup in Russia in June/July, and the Summer Youth Olympic Games Buenos Aires 2018” in October.
According to BCW, the study looked at 97 institutional Twitter accounts, 60 Facebook pages, 56 Instagram accounts and 51 YouTube channels, as well as 32 personal Twitter accounts of the heads of international sports federations. The analysis, conducted in December 2018, also shows which sports have the largest social media fan base.