IOC awards broadcast rights in 17 Asian countries for Sochi 2014 and Rio 2016

12 Aug 2013
IOC News

The International Olympic Committee (IOC) today announced it that has reached an agreement with Dentsu Inc. for the Olympic broadcast rights in 17 countries across Asia for the XXII Olympic Winter Games (2014) in Sochi, Russia, the Games of the XXXI Olympiad (2016) in Rio De Janeiro, Brazil, and the 2nd Summer Youth Olympic Games (2014) in Nanjing, China.

Olympic flag

Dentsu has acquired exclusive gatekeeper broadcaster rights (all languages; all media platforms) for the three editions of the Games in Afghanistan; Brunei; Cambodia; Chinese Taipei; East Timor; Hong Kong, ChinaIndonesia; Iran; Laos; Malaysia; Mongolia; Myanmar; Papua New Guinea; Philippines; Singapore: Thailand and Vietnam.

Dentsu will now seek broadcast partners on all platforms within the 17 territories, with an obligation to the IOC to ensure that the largest possible audience has access to broadcast of the Olympic Games. Earlier this month, the IOC awarded Dentsu the broadcast rights in Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan.

IOC President Jacques Rogge said: “An organisation with a long-standing commitment to the Olympic Movement, Dentsu has a proven track record in broadcast rights sales in Asia; and the agreement ensures comprehensive coverage of the 2014 and 2016 Olympic Games, as well as the Youth Olympic Games in Nanjing, across Asia.”

“We are delighted to have secured a strong partner in Dentsu in order to negotiate broadcast arrangements for these editions of the Olympic Games and Youth Olympic Games in 17 important markets,” said IOC Executive Board member Richard Carrión, who led the negotiations. “We are confident that Olympic fans in these countries will be more than satisfied with the quality and quantity of the coverage provided.”

Dentsu Inc. Executive Officer Kiyoshi Nakamura said: “We are honoured to sign the agreement with the IOC for the broadcast and exhibition rights in 17 Asian territories for the Olympic Games in Sochi and Rio de Janeiro, and the 2014 Youth Olympic Games in Nanjing, China. Together with the five Central Asian territories that have been awarded to Dentsu, we are committed to contributing to the development of the Olympic Movement in Asia by distributing media rights in a total of 22 Asian territories.”


About the Dentsu Group
Led by Dentsu Inc., the world's largest advertising agency brand with a 112-year history, the Dentsu Group offers a comprehensive range of client-centric communications and media services in 110 countries across five continents. Its Japan-wide network and London-based global operating unit, Dentsu Aegis Network Ltd., which oversees the operations of Aegis Media, a leading global media and digital communications specialist, as well as those of the Dentsu Network, which manages all of Dentsu's other global business operations outside Japan, together employ more than 37,000 dedicated professionals. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

Dentsu Inc.:
Dentsu Aegis Network Ltd:
Dentsu Network:
Contact: Shusaku Kannan, Senior Manager,Corporate Communications Division
        Telephone: (813) 6216-8042

The International Olympic Committee (IOC) launched the process for the sale of the broadcast and exhibition rights for territories within 24 territories in Asia on 10 June.

For more information, please contact the IOC Media Relations Team:
Tel: +41 21 621 6000, email:, or visit our website at


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