After competing at her third edition of the Olympic Games in London in 2012, Medany determined that the moment had come to focus her time and energy on a new challenge – one that would still keep her close to sport. “I have [had] a lot of obstacles during my career in sport, and I was dreaming that I could help other young athletes to remove those obstacles,” she said.
Medany recognised that, by sharing her story as a Muslim, Arab and Egyptian sportswoman, she could challenge perceptions regarding women in sport in her culture. She found she could not only inspire children to practise sport, but also help parents realise the benefits of physical education for their children.
Today, Medany is “pushing girls, telling them how much sport is important for their life”. She has contributed to the introduction of biathle in school around her country and helped the Egyptian Modern Pentathlon Federation raise money for equipment aimed at promoting women’s and girls’ participation in the sport. She has also engaged with the media and senior government officials responsible for sport and physical education about the importance of promoting equal access to sport for both men and women.
“As a sportive woman, it’s a little bit different for our culture; but I think I changed their minds, I changed their thoughts about sportive women,” Medany added.
Sharif Elerian, President of the Egyptian Federation for Modern Pentathlon, described Medany as “an icon for women in sport here, so there is an obligation in my opinion that celebrities in sport, they have to give back to the children. So her initiative is something very good. That is why we are helping her with it.”
Elerian is not the only one to laud her as a role model empowering the next generation of young athletes. Twelve-year-old Maria Muhammed also credits Medany for inspiring her to pursue modern pentathlon – and for being a woman in sport: “She fights for what she loves and does it no matter what. She stands up for women in sport. She’s very courageous.”
A mentor for many women and girls in her country, Medany was awarded the 2014 IOC Women and Sport Trophy for Africa last December. She was recognised for her contributions to the development, encouragement and reinforcement of women’s participation in sport. Celebrating how sport is a tool for driving social change and development is at the heart of the International Day of Sport for Development and Peace.
Medany sums it all up with a single sentence: “Sport can help change lives.”
Learn more about the IDSDP here: www.olympic.org/idsdp.
Join the movement at #sport4betterworld.
Fostering gender equality and strengthening women’s participation in and through sport is one of the key missions of the IOC. Over the years, we have seen that women’s participation in the world of Olympic sport has grown steadily thanks to the IOC’s constant action, in cooperation with the International Federations (IFs) and National Olympic Committees (NOCs).
With the adoption in December 2014 of Olympic Agenda 2020, the IOC’s strategic roadmap for the future of the Olympic Movement, the IOC reaffirmed its commitment to work with IFs and NOCs as well as various regional, national and international platforms to increase the possibilities for girls and women in sport and to achieve the goal of female athletes representing 50 per cent of the athletes taking part in the Olympic Games.