Dow’s London 2012 stadium wrap reused in Rio social project

One year on from the London 2012 Olympic Games, the innovative and eye-catching ‘wrap’ that enclosed the iconic Olympic Stadium has been recycled and reused at a social project in Rio de Janeiro.

The specialised wrap, which was provided by Worldwide Olympic Partner Dow and featured fabric coated with technology from Dow Elastomers, has been installed at the Bola Pra Frente Institute – a social project that provides education for socially-vulnerable children and teenagers in the Muquiço community of Rio de Janeiro, which will host the 2016 Olympic Games.

Panels from the wrap have been installed as shades at the Institute’s headquarters to increase the available space for outdoor activities. The installation of the shades also offered an opportunity to provide training and work to eight young people in the Muquiço community, who installed the panels and canopies after going through a training programme.

"The opportunity to bring one of our company’s key innovations from the London 2012 Olympic Games to Bola Pra Frente, a social project located at the next Olympic host city, emphasises Dow's commitment to the Olympic Games and to Rio de Janeiro," said George Hamilton, vice president, Dow Olympic Operations.

In addition to the Bola Pra Frente Institute in Brazil, panels from the stadium wrap will also be donated to an organisation in Uganda, which is dedicated to the education and social inclusion of children exposed to the hardships of the country’s civil war.

The remaining panels will then be recycled to be used as material for packaging, flooring and building applications.


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