It is just 200 days until Singapore opens its doors to 3,600 amazing young athletes for the first Youth Olympic Games! To celebrate, we have launched an exciting new YOG visual identity ‘YOG-DNA’ so check out the video to discover whether you have YOG-DNA, the ‘Spirit of the Youth Olympic Games’.
YOG-DNA is not a logo or a brand, but a label, and it represents the attitudes and freedom of young people worldwide. It is a stamp of approval for anything that has the ‘Spirit of the Youth Olympic Games.’
You will be seeing more YOG-DNA as we build up to Singapore 2010 and to Innsbruck 2012. Keep an eye out for what you think has YOG-DNA!