In the run-up to hosting the Olympic Games, LOCOG aimed not only to solve the logistical challenge of Games-time catering (serving 14 million meals within four weeks), but also to focus on the ethics of its food procurement. London 2012’s Sustainable Food Vision was the result of research, analysis and consultations with industry and sustainability experts, advisory groups, NGOs and commercial partners.
Caterers and their suppliers used the sustainable food document – Food vision for the London 2012 Olympic Games and Paralympic Games – to understand London 2012’s requirements and ensure that they fulfilled the terms of their contracts, serving food and beverages that were affordable for everyone, offered choice and diversity with plenty of healthy options, and catered for people with special dietary or cultural requirements.
Beyond the Games, London 2012’s food legacy has resulted in more than 200 million meals per year served under sustainable food standards, while major multi-sport events such as the Glasgow 2014 Commonwealth Games and the Olympic Games Rio 2016 have adopted the practices. In terms of capital growth, 2,050 new community food-growing spaces were established in London by the end of 2012. The waiting list of people seeking an allotment in London exceeds 10 years.