Broadcasters news All news
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IOC NewsInnovation, engagement and digital transformation: Why Tokyo 2020 marked a new era for the Olympic Games
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BroadcastersIOC awards CBC/Radio-Canada broadcast rights for Olympic Games from 2026 to 2032
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IOC NewsIOC announces tender process for the sale of media rights in Europe
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Beijing 20229,388 media accreditations validated at Beijing 2022
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Beijing 2022IOC President congratulates CMG for unprecedented Beijing 2022 broadcast results
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Beijing 2022Fans embracing new ways to consume the Olympic Winter Games at Beijing 2022
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Beijing 2022Beijing 2022 set to be the most immersive Olympic Winter Games yet
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Tokyo 2020Olympic Games Tokyo 2020 watched by more than 3 billion people
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IOC NewsOlympic Golden Rings award winners unveiled
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Beijing 2022Olympic broadcasters look ahead to Beijing 2022 after success of Tokyo 2020
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BroadcastersIOC awards 2026-2032 broadcast rights in China
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Tokyo 2020Tokyo 2020 breaks records on and off the field
Broadcast coverage is the principal means for people around the world to experience the magic of the Olympic Games.
The IOC is the owner of the global broadcast rights for the Olympic Games – including broadcasts on television, radio, mobile and internet platforms – and is responsible for allocating Olympic broadcast rights to media companies throughout the world through the negotiation of rights agreements.
Broadcast of the Olympic Games has been the principal driver of the:
- funding of the Olympic Movement and the Olympic Games
- growth of the global popularity of the Olympic Games
- global representation and promotion of the Olympic Games and the Olympic values
The IOC’s broadcast policy
The IOC’s broadcast policy is fundamentally based on the Olympic Charter, which is the codification of the Fundamental Principles, Rules and Bye-laws adopted by the IOC. The Charter states: "The IOC takes all necessary steps in order to ensure the fullest coverage by the different media and the widest possible audience in the world for the Olympic Games."
Olympic Broadcasting Services
OBS is responsible for providing the international television and radio signals from the Games to all rights-holding broadcasters around the world. The IOC established Olympic Broadcasting Services (OBS) in 2001 to serve as the permanent host broadcaster for the Olympic Games, eliminating the need to continually rebuild the broadcast operation for each edition of the Games. OBS ensures that the high standards of Olympic broadcasting are consistently maintained from one edition of the Games to the next.
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