Olympic Winter Games St. Moritz 1928
St. Moritz 1928The Brand
Poster
It comprises the Swiss and Olympic flags with, in the background, the Piz Corvatsch (mountain of the Grisons). 12,000 copies were produced.
(IOC)
St. Moritz 1928: A Winter Look
By using a visual language similar to that of tourism posters, St. Moritz sought to take advantage of the Games to promote the country, the region and the simple beauty of the surroundings—an ideal setting for winter sports.
Learn more on the virtual exhibition of the Olympic Museum.
1928
Discover the Games
The Brand
A visual identity is developed for each edition of the Olympic Games.Brand
The Medals
Beginning as an olive wreath, medal designs have evolved over the years.Medals