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St. Moritz 1928

St. Moritz 1928The Brand

Poster

It comprises the Swiss and Olympic flags with, in the background, the Piz Corvatsch (mountain of the Grisons). 12,000 copies were produced.

St_Moritz_1928_poster
(IOC)

St. Moritz 1928: A Winter Look

By using a visual language similar to that of tourism posters, St. Moritz sought to take advantage of the Games to promote the country, the region and the simple beauty of the surroundings—an ideal setting for winter sports.

Learn more on the virtual exhibition of the Olympic Museum.

St. Moritz
1928

Discover the Games

The Brand

A visual identity is developed for each edition of the Olympic Games.

Brand

Brand

The Medals

Beginning as an olive wreath, medal designs have evolved over the years.

Medals

Medals