It represents a stylized snowflake with the five rings surmounted by a star in the middle, representing the emblem of the Italian National Olympic Committee. The site of the host city appeared under this emblem. This emblem was chosen from amongst 86 models presented by 79 artists. The Milanese artist Franco Rondinelli shared first prize with the Genoan artist Bonilauri.
It takes up the theme of the official emblem, made up of the emblem of the Italian National Olympic Committee, as well as a view of the site of the host city. 11,000 copies were made.