Chamonix 1924The Brand

Poster

About 5,000 copies were produced. An eagle soars above a bobsleigh track, against a winter Alpine landscape. In its talons, it holds a palm branch and victory crown, tied together with a ribbon in the colours of the French flag.

The Paris Lyon Méditerranée (PLM) railway company, which participated in the financing of the Olympic constructions through a 20,000 franc subsidy, published a series of posters on the occasion of the Olympic Winter Games in Chamonix. The poster by Auguste Matisse, which makes direct reference to the “competitions of the VII Olympiad” (as not yet called the Olympic Winter Games), became the official poster of this edition of the Games. The name of the PLM railway company appears at the top of the poster.