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Amsterdam 1928

Amsterdam 1928The Brand

Poster

It shows a runner in action holding a laurel branch, a symbol of victory. In the bottom part, wavy lines in red, white and blue represent the colours of the Dutch national flag.
Amsterdam_1928_poster
(IOC)

Amsterdam 1928: A De Stijl Look

In the land of the Prince of Orange, everything is orange. In De Stijl’s homeland, the colours are applied in solid blocks, with clean and geometric lines. Aren’t these great ingredients to establish a strong and all-embracing visual identity?
Amsterdam-1928-look-of-the-games
Learn more on the virtual exhibition of the Olympic Museum.
Amsterdam
1928

Discover the Games

The Brand

A visual identity is developed for each edition of the Olympic Games.

Brand

Brand

The Medals

Beginning as an olive wreath, medal designs have evolved over the years.

Medals

Medals