Amsterdam 1928

Amsterdam 1928The Brand


It shows a runner in action holding a laurel branch, a symbol of victory. In the bottom part, wavy lines in red, white and blue represent the colours of the Dutch national flag.

Amsterdam 1928: A De Stijl Look

In the land of the Prince of Orange, everything is orange. In De Stijl’s homeland, the colours are applied in solid blocks, with clean and geometric lines. Aren’t these great ingredients to establish a strong and all-embracing visual identity?
Learn more on the virtual exhibition of the Olympic Museum.

Discover the Games

The Brand

A visual identity is developed for each edition of the Olympic Games.

The Medals

Beginning as an olive wreath, medal designs have evolved over the years.