The initiative aims to raise awareness of the Youth Olympic Games in the spirit of hope, solidarity and peace represented by the “sacred flame”, which will start its journey to all corners of Argentina on 5 August. The campaign will invite social media users to share their stories on Instagram using the hashtag #UnitedByTheFlame, with a gif bearing the Youth Olympic flame logo designed by Buenos Aires 2018. They will also be invited to write a message for the image that relates to the Olympic values.
The customised image can be downloaded to be published on other social networks. The gif will be available as “Youth Olympic Flame”.
About the Youth Olympic Games Buenos Aires 2018 Torch Tour
The flame will start its journey in the province of Buenos Aires, before taking on a 14,000-kilometre tour of the country from the very south to the north of the country, carrying the message of Olympism’s transformative power to create a better world through sport. The Torch Tour will officially kick off on 5 August, when the sacred flame arrives in La Plata, the capital of the province of Buenos Aires, and the first relay takes place. The 60-day journey will finish on 6 October at the Obelisk in Buenos Aires for the first Olympic Opening Ceremony to take place in a city centre and outside traditional stadiums.