The Vancouver 2010 Olympic Winter Games break broadcast records!
In Canada, the IOC’s rights-holding broadcast partner, the CTV consortium, announced that the Opening Ceremony of the Games was in fact the most watched television event in Canadian history, with an audience of over 13 million viewers!
The record easily broke (by 29%) the previous record-holding event, the gold medal hockey game at Salt Lake City 2002.
On Saturday, Ivan Fecan, President and Chief Executive Officer, CTVglobemedia and Chief Executive Officer, CTV Inc. said, “The Canadian Olympic team will break records at these Games, but the first record was broken last night!”
And in the US, NBC announced that the ceremony was the most watched Opening Ceremony ever for a non-US Winter Games, with an audience of 67.5 million viewers.
In China, live coverage of the Opening Ceremony on CCTV was watched by 16 million viewers across China, which equates to four times the audience achieved by the live Opening Ceremony coverage from Salt Lake 2002
Vancouver 2010 is also set to be the first Olympic Winter Games to offer live and on-demand broadcast of the Games, available around the world both online and on mobile phones.
Digital coverage is expected to reach unprecedented levels for a Winter Games – and globally there will be at least the same amount of coverage on online and mobile platforms as there is on television platforms. In particular, the mobile platform will come into its own with a record 6,000 hours of coverage worldwide expected.