POCOG hopes that these two simple words will help express the objectives and legacies of the PyeongChang Winter Games.
“The new slogan embodies POCOG’s vision to expand winter sports participation to a truly global audience and encourages people to create and share their once-in-a-lifetime experiences at PyeongChang,” said POCOG President Yang-ho Cho. “By hosting the 2018 Games we want to make a lasting effect on the youth and inspire the generations to come.”
According to POCOG, “Passion” represents PyeongChang’s status as the stage for a global festival in 2018, where people will experience the excitement of the Olympic spirit, while enjoying the warm hospitality of Koreans and sharing inspiring stories.
“Connected”, meanwhile, signifies the openness of the host city, where every generation can participate in the Games – no matter where they are – thanks to Korea’s cutting-edge technology and cultural convergence. It also represents a new beginning and the opening of ‘New Horizons’ for winter sports in Asia.
The new slogan was launched at a special event – dubbed ‘Happy PyeongChang, Promise for 1,000 days’ – that took place in Seoul’s Olympic Park.
More than 4,000 participants were expected to take part in the event, including POCOG President Yang-ho Cho, Korean Minister of Culture, Sports and Tourism Jong-deok Kim, Governor of Gangwon Province Moon-soon Choi, representatives from the sports industry, officials from Host and Venue Cities, dignitaries from the national assembly and members of the public. PyeongChang Honorary Ambassadors including Olympic figure skating gold medalist Yuna Kim, artistic director of the Korean National Ballet Sue-jin Kang and former speed skating Olympian Kyou-hyuk Lee, were also planning to come together to participate in a commemorative ceremony to highlight the PyeongChang’s passion and desire to stage a successful Olympic Winter Games over the celebratory weekend.
POCOG President Yang-ho Cho added: “Celebrating just 1,000 days-to-go to the Games today, we’ve seen the connected passion of our citizens and are sure that it will help us to successfully stage Korea’s first Winter Games. I would like to take this opportunity to thank all stakeholders and staff for their support so far, and look forward even more in the remaining 1,000 days.”
In addition to the event in Seoul, other Host and Venue cities also celebrated the 1,000 days-to-go milestone. Gangwon Province operated a special train from Seoul to Chuncheon, the province’s capital, which saw various winter sports stars share their stories with younger athletes and sports fans, while the cities of Chuncheon, PyeongChang, Gangneung and Jeongseon also hosted evening celebrations for local residents to share the festive spirit and enthusiasm for the 2018 Olympic Winter Games.