The iconic Paris 2024 posters by illustrator Ugo Gattoni are revealed

In the spirit of equality that has become a hallmark of the upcoming Games, Paris 2024 chose not to make a distinction between the Olympics and Paralympics in the design of the posters. As with the torch and the mascots, the posters are linked together and united.

On Monday 4 March, a giant version of the posters went on display at the Musée d'Orsay in Paris. They will remain there until 10 March for visitors from all over the world to see.

"It's a new, key moment in the Paris 2024 story," said Paris 2024 president Tony Estanguet at the event where the posters were revealed. "We've tried to be different and imagine posters that look like us, posters that go beyond a mere logo."

Paris 2024 hired Ugo Gattoni, a Parisian illustrator with a vibrant style, to create the posters. He worked in his studio from 19 September 2023 to 19 January 2024, spending a total of 2,000 hours creating the two posters that will become a lasting symbol of the Olympic and Paralympic Games Paris 2024.

"Ugo is known for his colourful, fun universe," added Estanguet. 'We needed that universe. It was important that these posters could live by themselves, separately - one Olympic poster and one Paralympic - but also that they could live together."

The posters will be available to purchase at the Musée d'Orsay and on the Paris 2024 shop website. From 5 March, they will also be made available within Paris 2024 stores and FNAC, a partner of the Paris 2024 Games. Later, they will be sold at Carrefour, another partner of Paris 2024.

“It’s an incredible opportunity to have my work shown to the world, it’s great. It’s very important to me that a piece of art has a life in its own time, so it is absolutely fantastic that this drawing can be shown in a museum alongside paintings that are hundreds of years old.”

Paris 2024 posters narrative and creative concept

Effervescence and the profusion of detail:

The Posters have been conceived as a rich and teeming composition of micro-elements and small scenes, within which the spectator can freely stroll and immerse themself. The public is invited to wander through this vibrant microcosm, discovering new fragments at every glance, in a play on perspective typical of the illustrator: From a distance, a global scene delivers an initial message, then as you approach, new details appear and open the door to a new series of possible narratives.

Reverie and fantasy:

The Posters plunge us into a utopian, fantasy version of Paris, a sort of immense circular stadium-city. They depict a city open to the world, in which familiar places, monuments and symbols are rearranged and reinterpreted. In this imagined version of Paris, sport is everywhere in the city, and the influence of the Art Deco movement is never far away, creating bridges between past and present, between the Paris of the Games of 1900, that of the Games of 1924, and that a hundred years later, of the Games in 2024.

Cheerfulness and lightness:

The overall tone of the illustration, which is cheerful, festive, colourful and luxurious, has been designed to be consistent with the spirit and style of the Games of Paris 2024, which are themselves conceived as a great popular, playful and highly joyful celebration.

• Olympic and Paralympic symbols: the Olympic Rings, the Three Agitos, Stoke Mandeville, the Olympic Motto, etc.
• Signature elements of the Paris 2024 edition: the mascots, the arrival of the Olympic Flame in Marseille aboard the Belem, the Mass Event Running, the boats of the Ceremony on the Seine, Olympic equality, the iconic competition venues, etc.
• Great symbols of Paris and France: the Eiffel Tower, the Marianne, the Patrouille de France [French Acrobatic Patrol], the Paris Metro, the Seine, the Arc de Triomphe, etc.
• Many sports represented, in particular the four new sports added by Paris 2024 to its programme: breaking, sport climbing, skateboarding and surfing