Paris 2024 and Coca-Cola reveal the programme for the Torch Relay concerts! 

5 min|
Coca-cola visuel programmation relais de la flamme

Celebrating the arrival of the Games in France, the Paris 2024 Torch Relay, sponsored by Coca-Cola, Banque Populaire & Caisse d'Epargne, promises to be a unifying and festive event. Each Sponsor is keen to bring its own personal touch to the Relay celebrations, be it music for Coca-Cola, or water sports for Banque Populaire & Caisse d'Epargne. The arrival of the flame in Marseille on 8 May will kick off four months of festivities across France. The Torch Relay will be an opportunity for all French people to take part in the celebrations of the Games as close to home as possible: events and concerts will be part of the collective celebration of the Games.

Soprano, Alonzo, Santa, Bianca Costa, Lujipeka and Chilla, the first concert headliners revealed!

Coca-Cola, Presenting Partner of the Torch Relay, will be organising, under the aegis of Coke Studio - its music platform, six exclusive free concerts, as part of the Olympic and Paralympic Torch Relays. A total of 17 beloved Francophone artists from the new generation, both emerging and established, in a variety of styles and genres, will bring audiences together for unforgettable memories. Each date will offer a varied experience with artists from the region such as Alonzo and Soprano in Marseille, Lujipeka and Chilla in Rennes, and many more to be announced soon. For the music festival on 21 June in Saint-Etienne, the tour will feature an all-female line-up with Santa and Bianca Costa.

Six dates for the Coca-Cola Music Tour throughout France

Paris 2024 and Coca-Cola are inviting the French to take part in five Olympic Torch Relay cities and one Paris 2024 Paralympic Torch Relay city. The festivities will start in Marseille on 8 May, with a concert on a floating stage, open free of charge to 45,000 people, to celebrate the arrival of the Olympic Flame straight from Olympia!

Six dates to remember

  • 8 May: Marseille – Old Port
  • 1 June: Rennes – Le Liberté
  • 21 June: Saint-Etienne – Geoffroy Guichard Stadium forecourt
  • 15 July: Paris – Place de la République
  • 25 July: La Courneuve – Parc Georges Valbon
  • 27 August: Bobigny – Le Prisme

A festival atmosphere for the Torch Relay

The concerts organised by Coca-Cola have been designed to bring fans closer to their artists, with everything from video booths and temporary tattoo parlours to creative workshops and recording studios to enable audiences to interact with the artists on a personal level. The spectator experience will be enhanced by the distribution of biodegradable glitter to add a festive touch to participants' looks, and a food court at some concerts will offer local specialities.

Audiences will be able to book their seats free of charge and obtain tickets via the Coca-Cola app, which can be downloaded free of charge from Apple Store and Google Play (with the exception of Marseille, where the concert will be held without booking).

How to get tickets?

Audiences will be able to reserve their seats free of charge and obtain their tickets via the Coca-Cola® application, which can be downloaded free of charge (with the exception of Marseille, where the concert will take place without reservation).

  • Download the free Coca-Cola application from the AppStore or Google Play
  • Open the Coca-Cola® application and select the ‘Concerts’ heading
  • Click on the free ticketing link, which will redirect you to a third-party venue dedicated to your booking
  • Fill in the registration form (surname, first name, email address, postcode) and accept the terms and conditions and privacy policy
  • Receive your ticket by email with all the information about the event
  • Present your ticket and ID (in the event of a check) on the day!

Minors under the age of 16 must be accompanied by an adult.

Online ticketing opening dates

  • Rennes: 2 May
  • St-Etienne: 21 May
  • Paris: 21 June
  • La Courneuve: 28 June
  • Bobigny: 26 July

Other Coca-Cola Torch Relay events and festivities open to all

All along the Olympic Torch Relay route, Coca-Cola will be offering large-scale events to bring the French people together and celebrate the Torchbearers.

  • An unprecedented convoy: Two vehicles in the colours of the Coca-Cola and Fuze Tea brands will accompany the Torchbearers through more than 400 towns and cities, meeting up with French people to build excitement and spur on the festivities throughout France. Throughout the convoy, to refresh spectators, Coca-Cola® entertainers will be offering tastings of their Coca-Cola Sugar Free and Fuze Tea® drinks to those who wish to try them.

  • A Coca-Cola village in each of the 65 stage towns: This 300m2 space will offer the public a musical and festive atmosphere, as well as a host of activities.