Team India land new sponsor in time for Tokyo Olympics

INOX plans to promote the spirit of unity through its multiplexes across the country.

By Rahul Venkat

The INOX Group will be Team India’s official sponsors at the Tokyo Olympics in 2021, the Indian Olympic Association (IOA) announced on Thursday.

“We are happy to announce this partnership with INOX Group which will be beneficial for all our athletes and the organisation,” IOA president Narinder Batra and secretary-general Rajeev Mehta said in a joint statement.

The INOX Group, a conglomerate with diverse business interests across the globe, is best known in India for its cinema-screening multiplexes, which it operates through its entertainment company, INOX Leisure Limited.

Apart from sponsoring the Indian contingent at the Tokyo Olympics next year, the INOX Group also plans to promote the spirit of ‘Ek India Team India’ (One India, Team India) through its multiplexes across the country.

“We are honoured and privileged to be able to support India’s Olympic dream through this prestigious association with the Indian Olympic Association,” said INOX Group Director Siddharth Jain. 

“We look forward to the Indian contingent scaling new heights in the next Olympics,” he added.

Team India will be boosted by the INOX Group’s support at the Tokyo Olympics

The INOX Group is well-known for its various promotional initiatives to encourage sports in the country.

They have contributed to the GoSports Foundation to help develop sporting talent among Para-athletes.

The INOX Group also supported the ‘Dribble Academy’, a basketball academy which helps underprivileged children.

India’s best back in business

With the national lockdown due to the COVID-19 pandemic gradually being relaxed, many of India’s premier athletes are back in training as they prepare for the Tokyo Olympics, starting on July 23, 2021.

Rio 2016 silver-medallist PV Sindhu and former world No. 1 Kidambi Srikanth have begun practice at the Gopichand Academy in Hyderabad while wrestler Bajrang Punia has been reunited with coach Shako Bendinitis after four months.

The Indian hockey teams begin their preparations with a national camp on August 19 at the SAI campus in Bengaluru while the Indian archers are back in action at the Army Institute in Pune a week later.